Welcome to Myanmar- TTR Weekly
BANGKOK, 11 December 2018 – Hello Myanmar, a new Chinese-language travel and lifestyle online magazine focused on Myanmar, will launch on 16 December, according to founder and editor-in-chief Jaffee Yee.
Dignitaries and who’s who of Myanmar’s tourism industry will attend a cocktail reception and launch event at the Inya Lake Hotel in Yangon.
The guest of honor, U Ohn Maung, Minister of the Union of Hotels and Tourism of Myanmar, will attend a cocktail reception at 1800 on 16 December after the media conference.
The online digital platform aims to be a marketing tool for Myanmar to reach out to the Chinese market, especially the high-end affluent, upper-middle-class independent travelers, or independent and business travelers from mainland China.
Nihao Myanmar will plan promotions and marketing activities through various media platforms such as Weibo, WeChat, Dianping, as well as leading online travel agencies Fliggy, Alibaba and Ctrip.
“The potential readers of Hello Myanmar could reach hundreds of thousands, or even millions,” the well-known travel publisher said in a release announcement.
Elaborating on editorial policy, Yee said his latest publishing venture will promote the best of Myanmar, especially the country’s top attractions, arts and culture and all tourism-related businesses including hotels, dining, nightlife and entertainment, Spas and activities, shopping, golf and cruises.
It will also cover the events business from China, known in the industry as MICE (Meetings, Incentives, Conventions and Exhibitions).
The Knowledge Media Group manages other successful publications including Hello Thailand, launched in 2013, which publishes travel books on various ASEAN destinations, some of which feature aerial photography, highlighting the region’s spectacular landscapes and ruins.
An award-winning veteran publisher with over 40 years of experience, Yee leads the editorial team which also includes Ernest Tan Yau Chong as editor and Richie Chan Li Qi as executive editor and art director.