Trip.com Promotes Singapore With ‘Super World Tour’
As part of the promotional tour, Trip.com Group has partnered with the Singapore Tourism Board (“STB”) and Resorts World Sentosa (“RWS”) to present the Singapore version of the “Super World Journey” live series in March 2023. 8th. The two-hour livestreamed session aims to boost tourism in Singapore, highlighting ticket deals at iconic Singapore attractions such as Oceanarium, Adventure Cove Waterpark, Universal Studios Singapore, Singapore Flyer and Gardens by the Bay , and accommodation promotions at top hotels in Singapore, including Capella Singapore, Hard Rock Hotel Singapore and Yucca Hotel.
Andrew Phua, chief representative and executive director of STB Greater China, said: “With China’s recent resumption of outbound travel, STB is delighted to partner with the Ctrip platform to make Singapore a trusted and vibrant destination for Chinese tourists. We welcome China tourists and encourage them to experience Singapore’s refreshed destination offering. We will also continue to work closely with Trip.com Group as part of our SingaporeReimagine marketing campaign to encourage travelers in key markets to reimagine travel to Singapore.”
Moderated by Sun Tianxu, Group Vice President of Ctrip, who has hosted more than 100 live sessions over the past three years, the live sessions have highlighted Singapore as a travel destination for world-class hotels, shopping, culture, health and entertainment. As a global business and leisure hub, Singapore offers a broad portfolio of experiences such as MICE and leisure activities, lifestyle products and family entertainment.
“Since the outbreak, we have been using live-streaming events to attract tourists from the comfort of their homes, which has become an important pillar of e-commerce in China. Clearly, Singapore remains the top travel destination for mainland Chinese tourists as international travel resumes. It is an honor to partner with STB and RWS on this national campaign to boost tourism in Singapore and encourage travelers to explore all that Singapore has to offer,” shared Sun.
Jenny Wang, Assistant Vice President, RWS, added: “We are proud that our integrated resort brings together some of the best attractions in Singapore and are delighted to be partnering with STB and Trip.com Group to showcase some of Singapore’s top attractions and experiences. We look forward to We look forward to welcoming visitors to experience RWS for themselves.”
Since the outbreak, Ctrip Group has launched a number of initiatives to lead the recovery of the tourism industry, such as the “Travel On” event hosted by Ctrip Group co-founder and executive chairman Liang Jun and the “BOSS Live” live broadcast event. The “Super World Tour” live broadcast series will be launched in early 2023 Launched, it has taken off in Bangkok, Hong Kong and Tokyo.