Tourism Malaysia promotes breakfast culture at Malaysia Travel Escapade in Singapore


Singapore: Malaysian breakfast delicacies took center stage at the inaugural Malaysia Tour 2024 held at Suntec City Mall from 12 to 14 April.

The aroma of nasi lemak, roti roti and chicken bak kut teh wafts in the air, attracting visitors to the three-day tourism fair who come to sample traditional Malaysian delicacies.

Mohana Murni Shanmugam, Deputy Director-General of Tourism Malaysia Singapore, said that Malaysian breakfast culture was selected as the highlight of this tourism exhibition, which is in line with the government’s requirements for submitting intangible cultural heritage to UNESCO.

“We are excited to highlight Malaysian breakfast culture and allow visitors to taste authentic Malaysian cuisine.

Also read: The High Commission of Malaysia in Singapore promotes traditional food in conjunction with Hari Raya celebrations

“We believe that Malaysia’s breakfast culture is unique and forms an important part of the national heritage and deserves to be recognized and promoted as we prepare for Visit Malaysia Year 2026,” she told Bernama here on Saturday.

Visitors also enjoyed a mesmerizing live performance of Teh Tarik from Kedah’s “King of Teh Tarik” Fakir Mohd Jamal Mohd, showcasing the art behind Malaysia’s iconic Teh Tarik.

Mohana Murni said Malaysia aims to receive 27.3 million international tourists this year, of which 10 million are from Singapore, generating tourism revenue of RM102.7 billion.

She said that last year, Singapore became the largest source market of tourists, making a huge contribution to 8.3 million tourists.

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She added that the upcoming Visit Malaysia Year 2026 has set a target of attracting 35.6 million foreign tourists with target revenue of RM147.1 billion.

The 2024 Malaysia Tour also showcases traditional handicrafts and products, including Sarawak’s black pepper, gula gula and coconut sugar, as well as rejuvenating spa services provided by the Malaysian Spa Association (AMSPA), giving a glimpse into Malaysia’s vibrant culture.

Spa Manja manager Roselyn said offers at the show include a two-hour package worth S$48 for Johor Bahru spa customers.

“Fifty to 50 of our customers are locals and Singaporeans. Spas are one of the main attractions for Singaporeans visiting Malaysia. This exhibition allows us to promote our products and Malaysian spa experiences to Singaporeans and helps Increase tourism in Malaysia.

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