Malaysia

The Wrap: Tourism Malaysia-Visa partnership, Accor’s collaboration with D-EDGE, Avatar the Experience in Singapore


Wrap-up: Tourism Malaysia-Visa partnership, Accor-D-EDGE partnership, Avatar experience in Singapore

THE Wrap is a roundup of news from the worlds of travel and technology – new partnerships, product launches, aviation industry updates, innovative solutions and more…

Tourism Malaysia and Visa team up to boost inbound tourism

Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri hopes that the number of tourists coming to Malaysia this year will exceed the target of 2 million. (Image source: Tourism Malaysia)

Malaysia opened its borders to international tourists on April 1 and has set a target of receiving 2 million tourists for the rest of the year, a figure that Malaysia is going all out to achieve.

The tie-up is one way Tourism Malaysia, the country’s marketing arm, is seeking to boost arrivals and tourism spending. It has entered into a long-term partnership with Visa to market the country domestically and internationally.

Under the partnership, Visa launched the Visa Preferred Merchant Program (VPM), which enables Visa cardholders to enjoy exclusive benefits on lodging, airfare, dining, shopping and healthcare.

The VPM program will be available to domestic and international travelers through the malaysia.travel and visa.com.my websites during the determined travel seasons.

Visa will provide Tourism Malaysia with access to its data analytics and insights to better understand the preferences of travelers entering Malaysia. Consumers are expecting a rebound in travel as Malaysia begins to transition into an epidemic, according to the latest Visa Consumer Payment Attitudes Study. Nearly six in 10 Malaysians think they are likely to travel domestically, according to the findings.

The partnership will also see Tourism Malaysia and Visa launch a joint domestic tourism campaign – Home Away from Home – to boost domestic tourism, in line with Tourism Malaysia’s Strategic Plan 2022-2026.

The strategic plan, launched on March 30 to coincide with Malaysia’s April 1 reopening, is described as a “new organizational strategy” to drive tourism over the next five years. It focuses on domestic tourism promotion and international tourism recovery, with a greater emphasis on digital adoption, innovation, health and safety.

Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri hopes that the target number of international tourists can even cross the 2 million mark and contribute up to RM8.6 billion (US$2.04 billion) to the country’s economy by the end of the year.

“Our partnership with Visa, leveraging its global network and reach, is a great opportunity to provide consumers and merchants with the best offers, allowing them to truly experience Malaysia while adhering to SOPs as well as public health and safety.”

In 2019, before the pandemic, Malaysia received 26.1 million tourists with a total expenditure of RM86.1 billion (US$20.41 billion). The top three expenditures were shopping, accommodation and dining – accounting for RM61 billion of tourism receipts. In 2020, when Malaysia closed its borders, international tourist arrivals plummeted 83.4% to just 4 million.

Accor Selects D-EDGE to Provide CRS for Its Global Hotels

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D-EDGE will be the central reservation system for Accor’s 5,300 hotels worldwide. (Image source: Accor)

French hotel group Accor Hotel Technology Provider Selected D-EDGE Hospitality Solutions Becomes the Central Reservation System (CRS) for the group’s 5,300 hotels worldwide.

Accor will provide its hotels with a rich platform – D-EDGE next-generation CRS – that can address new challenges in the hospitality industry.

Accor said in a statement that CRS “enables rapid adoption with a fast learning curve, while being open to the entire hotel technology ecosystem – PMS, RMS, distributors and any future new players – and being cloud-based to ensure maximum agility”.

The statement added that D-EDGE’s open API and connectivity expertise will allow Accor to leverage all distribution capabilities and provide its hotels with the solutions and distributors most appropriate for the region, brand or category of service.

“Accor is one of the most disruptive large hotel chains and the first to decide on a multi-PMS strategy. As the ecosystem and distribution channels evolve, we want to provide our hotels with a future-proof, flexible and user-friendly Friendly platform,” said Floor Bleeker, Accor’s chief technology officer.

Patrick Mendes, Chief Commercial Officer of the Accor Group, added: “The aim is that, in the near future, AccorHotels will gradually and seamlessly switch from TARS to D-EDGE CRS. The unique connectivity offered by D-EDGE compared to any other system It will help all AccorHotels to maximize distribution,” said Mr.

Another benefit he lists is the ease of use and user-centricity of the platform. “This is especially important as our industry is currently facing severe staffing shortages, making easy and rapid product adoption critical to business efficiency”

D-EDGE, a 100% subsidiary of Accor, is currently operating the TARS platform and will gradually deploy its new generation CRS to all Accor hotels worldwide, ensuring optimized distribution to Accor hoteliers.

Pierre-Charles Grob, CEO of D-EDGE, commented on the collaboration: “Since D-EDGE transferred the TARS platform, our team has been working on a functional upgrade of the platform to quickly deliver our next-generation CRS. This is important to all our existing customers It’s also good news for Qunlai, because in order to serve Accor, we are enriching our platform with many features that serve all of our clients. It will speed up our roadmap for the benefit of the entire hospitality community.”

The agreement with Accor expands D-EDGE’s global client base from more than 12,000 to more than 17,000 and strengthens its global hotel presence and ability to serve larger hotel chains.

Pandora – the world of Avatar – comes to Gardens by the Bay in Singapore

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Avatar: The Experience is coming to Gardens by the Bay in Singapore later this year.

remember avatarJames Cameron’s 2009 blockbuster sci-fi film is set in the mid-22nd century, when humans are colonizing Pandora, a lush abode of gas giant planets in the Alpha Centauri star system. Habitat moons to mine the mineral unobatanium?

Well, when “Avatar: The Experience” debuts at Gardens by the Bay’s Cloud Forest later this year, you’ll be able to “Explore Pandora” at Gardens by the Bay in Singapore.

Described as an “immersive walk” – a horticultural attraction through a cloud forest – the new attraction is a collaboration between Cityneon, Disney Location-Based Experiences and James Cameron and Jon Landau’s Lightstorm Entertainment .

The cloud forest is considered a “scenic spot” with its giant waterfalls, spiraling walkways and unique architectural glasshouses. All of this, combined with the immersive environment, gives the illusion of an alien world called Pandora, with its bioluminescent environments, mystical creatures, flora and the fascinating culture of the indigenous Na’vi people.

Gardens by the Bay CEO Felix Loh described the partnership opportunity as a “unique event” that adds significance to the attraction’s 10th anniversary celebrations. “

Ashlynn Loo, Associate Director, Tourism and Industry Development, Singapore Tourism Board, added: “This innovative and immersive experience is a timely addition to our vibrant calendar of leisure activities and enhances the The attractiveness of our destination.

“This experience also demonstrates the industry’s confidence in Singapore’s strong foundation as a leisure destination and demonstrates our exemplary record of delivering high-quality experiences.”

Featured image credit (traditional houses along the Melaka River): asnidamarwani/Getty Images



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