The world’s largest hotel chain brand “Ascend Hotel Collection(TM)” from the United States first landed in Japan on July 1, 2023. The first store in Japan will be opened in Hida Takayama, Gifu Prefecture | Choice Hotels Japan Co., Ltd.Press release
Ascend Hotel Collection(TM) is the upscale soft brand of Choice Hotels International, one of the world’s largest hotel chains in the United States. We have more than 330 hotels worldwide, including the US, Canada, UK, France and Australia.
The concept is “let the destination reach you(TM)”. The biggest feature of Ascend Hotel Collection(TM) is that you can feel the local unique stories and charm when you stay.
With unique hotels around the world categorized as ‘resort’, ‘historic’ and ’boutique’, we offer our clients experiences that can only be found there, such as immersion in the local culture and climate.
The hotel’s design incorporates the charm of the region, full of ingenuity that reflects stories related to the history of the region, and showcases the charm of the destination. A hotel collection that takes you on a journey like no other, and the fulfillment of encounters and connections that are only possible when you visit.
Choice Hotels Japan, which has a master franchise agreement with Choice Hotels International, has the exclusive right to open hotels so that you can experience the world of the Ascend Hotel Collection(TM) in Japan.
Japan’s first Takayama surrounding hotel, Ascend Hotel Collection
Ascend Hotel Collection(TM) first entered Hida Takayama in Japan, and has become a popular destination for European and American tourists because of its rich natural, historical and cultural resources.
“hotel around TAKAYAMA”, which opened in July 2021, is a new lifestyle hotel with the concept of “creating GOOD LOCAL encounters between travelers and Hida Takayama”. “GOOD LOCAL” is like a local treasure, deeply loved by the local people, taking root and creating culture. “PEOPLE (encounter with people)”, “EXPERIENCE (encounter with events and experiences)”, “FOOD (encounter with food)”, “CULTURE (encounter with history and culture)”, “PRODUCT (encounter with things)” around the hotel TAKAYAMA Plays the role of “HUB” connecting five GOOD LOCALs and travelers.
One of the opportunities to get to know GOOD LOCAL is to introduce GOOD LOCAL’s 100 cards “GOOD LOCAL 100” in Hida Takayama. You can create your own original travel guidebook by collecting cards depicting the history, people and food of Hida Takayama according to your travel goals and interests.
We wanted to provide an experience where guests visiting the region could develop a deep connection to the region at Ascend Hotel Collection (TM).
Choice Hotels International is a franchise hotel chain founded in 1939 and headquartered in Maryland, USA. It owns 22 brands, including Ascend Hotel Collection(TM) and Comfort, and operates more than 7,400 hotels in more than 45 countries around the world.
Choice Hotels Japan has a master franchise agreement with Choice Hotels International and operates more than 70 hotels in Japan, primarily under the Comfort brand.
Address: 506-0009 1-42-7 Hanaoka-cho, Takayama City, Gifu Prefecture
Tel: 0577-36-2811 / Fax: 0577-36-2812
Building overview: 8 floors above ground, a total of 152 rooms, all non-smoking
Facilities: The Around Floor (with dedicated lounge), large hot spring bath (with private bath)
Direct restaurant: Hanaoka DINING and BAR
Access: About 4 minutes on foot from JR Takayama Station
URL: https://hotel-around.com/takayama/
Location: 2nd Floor, Yoshino Daiichi Building, 1-6-3 Nihonbashi, Bakurocho, Chuo-ku, Tokyo 103-0002
Representative Director and President: Yuya Muraki
Established: September 2000
Capital: 20 million yen
URL: https://www.choice-hotels.jp
Business description: Recruitment, guidance, management and operation of hotel franchise stores. As the main partner of Choice Hotels International in Japan, an American hotel chain operating more than 7,400 hotels in more than 45 countries around the world, we operate Comfort Hotels, Comfort Inns and Comfort Suites throughout Japan.
—
Ascend Hotel Collection(TM), one of the world’s largest hotel group brands from the United States, entered the Japanese market with the opening of its first hotel.Japan’s first hotel to open in Hida Takayama, Gifu Prefecture on July 1, 2023
Choice Hotels Japan Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Takeya Muraki, hereinafter “Choice Hotels Japan”) is pleased to announce that Ascend Hotel Collection(TM) is one of the largest , the independent hotel portfolio brand owned by Choice Hotels International, Inc., a franchise hotel chain with more than 7,400 properties in 45 countries around the world, will open on Saturday, July 1, 2023 Launched in Japan.
Choice Hotels Japan has acquired the exclusive rights to open the Ascend Hotel Collection(TM) in Japan. “TAKAYAMA Surrounding Hotels” located in Takayama City, Gifu Prefecture will be the first Ascend Hotel Collection institution in Japan.
Ascend Hotel Collection(TM) Feel the unique local stories and charm
Ascend Hotel Collection(TM), part of Choice Hotels International, Inc., is the industry’s largest collection of upscale soft brands with more than 330 properties worldwide, including the US, Canada, France, UK and Australia.
Based on the concept of “LET DESTINATION REACH YOU(TM)”. The biggest feature of Ascend Hotel Collection(TM) is that you can feel the unique stories and charm of the local area when you stay.
Unique hotels around the world are grouped into three categories: ‘Resort’, ‘Historic’ and ‘Boutique’. We provide customers with experiences that can only be found there, such as immersion in the culture and climate of Japan.
The hotel’s design incorporates the charm of the region, full of ingenuity that reflects stories related to the history of the region, and showcases the charm of the destination. The collection takes customers on a unique journey, with the satisfaction of encounters and connections that can only be obtained by visiting these places.
Choice Hotels Japan, which has a master franchise agreement with Choice Hotels International, Inc., has the exclusive right to open hotels so that you can experience the world of the Ascend Hotel Collection(TM) in Japan.
Hotels near TAKAYAMA, telling the “GOOD LOCAL story” for travelers and the region
Hotels near Takayama, Ascend Hotel Collection
Ascend Hotel Collection(TM) first entered Hida Takayama in Japan, and has become a popular destination for European and American tourists because of its rich natural, historical and cultural resources.
“hotel around TAKAYAMA”, which opened in July 2021, is a new lifestyle based on the concept of “creating GOOD LOCAL encounters between travelers and Hida Takayama”. “GOOD LOCAL” is like a local treasure, deeply loved by the local people, taking root and creating culture. “PEOPLE (encounter with people)”, “EXPERIENCE (encounter with events and experiences)”, “FOOD (encounter with food)”, “CULTURE (encounter with history and culture)”, “PRODUCT (encounter with things)” around the hotel TAKAYAMA Plays the role of “HUB” connecting five GOOD LOCALs and travelers.
One of the opportunities to get to know GOOD LOCAL is to introduce GOOD LOCAL’s 100 cards “GOOD LOCAL 100” in Hida Takayama. You can create your own original travel guidebook by collecting cards depicting the history, people and food of Hida Takayama according to your travel goals and interests.
We want to provide an experience that allows customers visiting the region to develop a deep connection to the region at an Ascend Hotel Collection(TM) property.
About Choice Hotels International, Inc.
Choice Hotels International, Inc. is a franchise hotel chain founded in 1939 and headquartered in Maryland, USA.
The company is one of the largest lodging franchisees in the world. Choice(R), an upscale challenger and leader in mid-range and extended-stay hotels, has more than 7,400 hotels in 45 countries with more than 625,000 rooms.
About Japan Select Hotel
Choice Hotels Japan has a franchise agreement with Choice Hotels International, Inc. to operate more than 70 hotels throughout Japan, primarily under the Comfort brand.
Hotels near Takayama, Ascend Hotel Collection
Hanaoka-cho 1-42-7, Takayama, Gifu 506-0009, Japan
Tel 0577-36-2811 / Fax 0577-36-2812
152 guest rooms on 8 floors above ground / all rooms are non-smoking
Facilities: Hot spring baths (public/private)
Restaurant: HANAOKA DINING and BAR
Access: 4 minutes on foot from JR Takayama Station
URL: https://hotel-around.com/takayama/
＜Choice Hotels Japan Co., Ltd. Company Profile＞
Head Office: 2Fl., Yoshino Daiichi Bldg., 1-6-3 Nihombashi Bakuro-cho, Chuo-ku, Tokyo 103-0002, Japan
Established: September 2000
Capital: 20 million yen
URL: https://www.choice-hotels.jp
President and CEO: Takeya Muraki
Recruitment, guidance, management and operation of member stores of affiliated hotels. As the main Japanese partner of Choice Hotels International, Inc., an American hotel chain operating more than 7,400 hotels in more than 45 countries around the world, we operate Comfort Hotels, Comfort Inns and Comfort Suites throughout Japan.
