Thailand

Thailand launches ‘Discover New You’ campaign to attract health tourists

Thailand launches ‘Discover New You’ campaign to attract health tourists


The event is in line with the government’s policy to promote a new type of tourism that is more diverse and sustainable to meet the needs of modern tourists.

Prime Minister General Prayut Chan-o-cha expressed support for the Tourism Authority of Thailand’s (TAT) “Discover the new you!” Anucha Burapachaisri, Deputy Secretary-General to the Prime In promoting health and wellness tourism in creative ways.

The event is in line with the government’s policy to promote a new type of tourism that is more diverse and sustainable to meet the needs of modern tourists.

TAT has partnered with more than 130 leading health, wellness business operators, hotels, wellness resorts and spas, as well as hospitals and specialty clinics to launch the “Discover the New You!” campaign under the master plan of “A New Chapter and New Experience in Amazing Thailand Wellness” , with the concept of “meaningful health”, launch health and wellness tourism products and services.


TAT also invites travel agencies and bloggers/influencers to participate in the event to attract health and wellness tourists from all over the world. The event has identified 15 tourist routes. The campaign is expected to stimulate no less than 3,000 trips across the country and generate more than 18 million baht in revenue by September 2023.

The government spokesman added that Prayut thanked all relevant departments for launching this campaign, which will attract more tourists with high purchasing power and contribute to the national economic value. (Turner)

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