TAT launches ‘Amazing Thai Food Town’ project to boost food tourism

development and promotion Thailand To serve as a world-class food tourism destination and to enhance the visibility and value of Thai food on the international stage.

Bangkok, May 23, 2023 /PRNewswire/ — Tourism Bureau Thailand (TAT) launched the “Magical Thai Food Town” project to further develop and promote Thailand As a world-class culinary tourism destination, offering innovative and high-touch experiences to stimulate the development of a creative economy in line with the Thai government’s Biocycling Green or BCG economic model.

Mr. Chattan Kunjara Na Ayudhya, Vice President, Marketing Communications, TAT said, “According to the concept of the BCG economic model, the Amazing Thai Food City project contains AGFEC components, namely A for Agriculture, G for Gastronomy, F for Food Safety and E for Experience , C stands for Creative Entrepreneur. The event aims to stimulate a circular economy and underscore the vision of national development to achieve prosperity in terms of economic, social and environmental sustainability.”

The Amazing Thailand Culinary City project contains both B2B and B2C elements, aiming to bring together entrepreneurs in the field of food tourism and create business matching opportunities, and raise awareness of Thai food in various regions of Thailand. Thailand.

As part of the project’s B2B strategy, the “Magic Thai Food City” campaign will be Thai The leading B2B travel trade show, Thailand Travel Mart Plus (TTM+) 2023, is scheduled to be held at the Queen Sirikit National Convention Center from May 31st to June 2nd Bangkok. The three-day B2B show will feature 30 food travel sellers in categories including urban dining experiences, farm-to-table and culinary events.

and B2B conference discussions Thai A gastronomic tourism offer, visitors will be able to taste the cuisine of each participating restaurant, make their own Thai desserts, and enjoy a traditional Thai massage, among other things.The event will also feature internationally award-winning Thai dishes such as Tom Yum Goong, Botai and green curry, and lesser-known “hidden dishes” from around the world Thailand.

In a panel discussion, international food bloggers Mark Wiens Chef Thitid ‘Ton’ Tassanakajohn with over 10 million YouTube followers Bangkok Dining room deserved Rated as the No.1 restaurant recently announced Asia’s The 50 Best Restaurants 2023 list will discuss food spurring the travel economy, readiness for food tourism expansion and related trends.

In line with the project’s B2C strategy, the “4 Locations: 4 Styles” culinary event is planned at Thai Four regions in May and June.These include Chiang Mai (Northern Region) May 19-21, Khon Kaen (Northeast Region) June 9-11, Phuket (Southern Region) from June 16-18, 2023and Chanthaburi (Eastern Region), June 23-25.

Each of the four events will feature the participation of food entrepreneurs, other entrepreneurs and local operators from their respective regions. Events will include workshops on making local snacks from their respective regions, cooking shows, exhibitions on the potential and uniqueness of Thai cuisine, and delicious local delicacies.

During the official launch of the Magical Thai Food City project, TAT also held an event organized by Mr. Vincent ThierryMs. Wisa Wangsupachart, a Michelin-star restaurant chef from State Tower Lotus and a well-known food blogger, has more than 1.5 million fans on her Douyin channel bon_appetitbkk.

For more information and those interested in participating in Amazing Thailand Culinary City, please visit

Source Tourist Office Thailand

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