Thailand

TAT Hosts “Magical Thai Summer Party” in New York

TAT Hosts “Magical Thai Summer Party” in New York


Provide local media in New York with the latest information on Thailand’s tourism industry and the “Visit Thailand 2023: An Exciting New Chapter” campaign.

The Tourism Authority of Thailand (TAT) organized the “Magic Thailand Summer Launch Party” to introduce the tourism situation in Thailand to the local media in New York, the “Visit Thailand 2023: A Magical New Chapter” marketing campaign, and travel experiences in a meaningful direction in Thailand.

The Amazing Thailand Summer Kick Off Party takes place on June 6 at the start of summer in the US and, as the name suggests, follows the “Amazing Thailand Festival 2023” spending June 3-4, 2023 at Oculus in Lower Manhattan After the exhibition square.

In addition to a brief introduction to Thailand’s travel orientation and networking opportunities, the fantastic Thailand Summer Kickoff Party showcased a range of exciting Thailand travel experiences through cultural performances and Thai arts and crafts activities, as well as a panel discussion on Thailand travel with New York influences. The experience introduced by powerful people.

Mr. Chattan Kunjara Na Ayudhya, Vice President, Marketing Communications, TAT said, “The high level of consumer and media exposure created through Amazing Thailand Festival 2023 and Amazing Thailand Summer Kick Off Party will inspire North American markets to visit Thailand and explore what the entire Kingdom has to offer. Possibilities for all kinds of meaningful travel experiences.”

t 02 TAT hosts ‘Amazing Thailand Summer Kick Off Party in New York 2
Chattan said the high level of consumer and media exposure through Amazing Thailand Festival 2023 and Amazing Thailand Summer Kick Off Party will inspire North American markets to visit Thailand and explore the possibilities of meaningful travel experiences across Thailand. kingdom.

TAT highlights a variety of high-value and sustainable travel experiences in Thailand to suit the lifestyles of diverse travel groups in the United States. These include Luxury, Sustainability, Romance and LGBTQ+ from different market segments such as Baby Boomers, Gen X, Gen Y and Gen Z. Initiatives to be launched include joint marketing promotions with strategic partners and brand communications through US film and television productions in Thailand.

From Jan. 1 to May 18, 2023, Thailand welcomed some 344,000 tourists from the US, while TAT forecasts a rough figure for the full year of 1 million — or close to 2019’s pre-pandemic level of 1.16 million. That number is expected to grow to 1.5 million by 2024, as tourism is expected to continue to rebound. (up to)

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