STB strengthens recovery plan with tourism trade

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The Singapore Tourism Board (STB) has unveiled ambitious plans to make the city-state a more desirable destination for Indian tourists at SATTE 2023, South Asia’s leading travel trade event, as it aims to rebound after last year’s pandemic Make persistent efforts on the basis of

Meanwhile, the Indian government has announced the removal of all RTPCR requirements for Indian travelers returning from Singapore, effective 13 February 2023 at 11am, in addition to all covid restrictions. This will further facilitate free travel for Indian tourists to Singapore.

Since April 2022, travel from India to Singapore has accelerated as travel restrictions have been eased further. India accounts for 686,000 of the 6.3 million global tourist arrivals in 2022, making it Singapore’s second-largest source market after Indonesia (1.1 million tourists). With direct flight connections between Singapore and 17 Indian cities, Singapore is poised to capitalize on growing tourism demand across the country.

STB’s vision for 2023 and the years to come revolves around the theme “Together on the road to recovery!” and includes a focus on positioning Singapore as a destination for India by broadening its appeal to the wider country and region. Tourists provide a rewarding travel experience. Indian demographics include young Indian travelers and are ideal destinations for celebrating life milestones like weddings and anniversaries. STB will also strengthen its offerings in the family segment, meetings and incentives, and cruise travel hotspots.

GB Srithar, Regional Director, India, Middle East, South Asia and Africa, said: “A total of 48 Singapore tourism partners exhibited at the Singapore Pavilion at SATTE 2023, the largest ever exhibited by Singapore. India has long been Singapore’s largest It is one of the tourism source markets and will become even more important by 2023, driven by a strong recovery in 2022, with nearly 50% of tourist arrivals in 2019. The year ahead for Singapore is exciting, with With much-anticipated growth in the travel industry, we invite more Indians with diverse passions, travel aspirations and aspirations to enjoy our diverse, vibrant and re-imagined offerings.”

The Singapore Pavilion showcases new attractions, initiatives and areas of focus that STB is working on. Upcoming tourism developments due to launch in 2023 include a multi-concept family development and Sensoryscape experience park in Sentosa, and a bird paradise at Mandai Wildlife Sanctuary. These developments are expected to further enhance Singapore’s attractiveness to tourists from across India.

In addition to SATTE 2023, STB has also arranged a series of trade promotion events across India, including a B2B networking platform in Chennai on 13th February and a collaboration with 35 top wedding planners in Mumbai on 7th and 8th February. Two wedding networking events and Delhi respectively.

Over the past few decades, Singapore has become a global center for business and leisure. It offers visitors an eclectic experience. Visitors can watch live sports, arts, entertainment or wildlife adventures, indulge in delicious cuisine that reflects Singapore’s cultural diversity, or engage in thrill-seeking adventures. Singapore is also increasingly emerging as a wellness destination, offering a range of wellness experiences for body and mind. At the same time, it has pioneered sustainable tourism, and its “Natural City” vision is a key pillar of Singapore’s 2030 Green Plan.

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