South Korea

South Korea’s popularity continues to grow

South Korea’s popularity continues to grow


Seen by many as an emerging destination, South Korea continues to gain popularity this year as Korean pop culture spreads around the world.

Just last week, Time magazine announced that South Korea’s Jeju Island—a picturesque volcanic island considered the Hawaii of Korea—was named one of the magazine’s 50 Greatest Places in the World for 2023.

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InsideAsia Tours, the leader in guided tours in Asia, ten months after launching a dedicated South Korea brochure and first itinerary, responds to popular demand by adding three new itineraries in the country, including an affordable one and one suitable for A course for families with teenagers.

“The Hallyu, also known as Hallyu, is a phenomenon that arouses interest in contemporary Korean culture and continues to grow worldwide through the spread of K-pop and K-drama. As such, InsideAsia Tours also sees more and more of people travel and explore South Korea and look forward to showcasing this amazing destination to tourists,” said Jason Martin, US division manager for InsideAsia Tours.

Airlines are following suit: In December, Delta Air Lines expanded its nonstop service to South Korea with a new 3-day-a-week service between Seattle-Tacoma International Airport and Seoul-Incheon International Airport. There are 15 flights between the United States and Seoul-Incheon International Airport every week.

“Since reopening in April, travel demand from South Korea has rebounded strongly, leading Asia’s recovery,” Delta Vice President Matteo Curcio said in the original announcement.


Haedong Yonggungsa Temple in Busan, South Korea.  (Photo via Reabirdna/iStock/Getty Images Plus)
Haedong Yonggungsa Temple in Busan, South Korea. (Photo via Reabirdna/iStock/Getty Images Plus)

Aside from current trends in pop culture, music and TV shows, South Korea has many other reasons why tourists are so interested in this small country. Like Japan, it offers thousands of years of history and culture in a convenient way, with an abundance of train, bus and plane routes across the country.

It offers a delicious food culture, and it’s also cheaper to visit than Japan, so it’s a great place not only for those who have already been to other parts of East Asia, but also for international travelers on a budget.

Travel consultants who want to learn more about South Korea travel planning should consider signing up for the free Korea Travel Expert Program from the Travel Agent Academy.


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