South Korean e-commerce market outlook in 2026

Korean e-commerce market

DUBLIN, Jan. 3, 2023 (GLOBE NEWSWIRE) — The “South Korean E-Commerce Market: Insights and Forecasts with Potential Impact of COVID-19 (2022-2026)” report has been added to ResearchAndMarkets.com’s supply.

The e-commerce market in South Korea is expected to reach USD 389.89 billion by 2026, growing at a CAGR of 19.92% during 2022-2026.

Factors such as rising penetration of internet users, introduction of artificial intelligence in retail, increasing urbanization, escalating trend of online advertising, and increasing usage of smartphones will drive the growth of the market. However, market growth will be challenged by e-commerce fraud risks and imprecise return policies. Some noteworthy trends include the rising influence of social networking platforms, accelerated growth of mobile payments, and the increasing adoption of advanced technologies.

The Korean e-commerce market can be divided into fashion, food and beverage, home appliances, household goods-auto parts, cosmetics, computers and related electrical appliances, sports and leisure, travel services, etc. according to product categories.

The fashion segment is the fastest growing market due to the increasing adoption of online shopping for apparel as it offers a wide selection that brick-and-mortar stores do not normally have, increasing user convenience by allowing easy access to e-commerce platforms at any time in any Locally, disposable income has surged as urbanization has expanded.

Moreover, the sudden onset of the COVID-19 pandemic has boosted the adoption of e-commerce due to the rapid shift from brick-and-mortar distribution channels to online retail stores to mitigate the risk of coronavirus infection in human-to-human interactions, thereby driving the overall market growth.

Report scope

• The report provides a comprehensive analysis of the Korean e-commerce market based on product categories.

• In-depth analysis of market dynamics such as growth drivers, market trends, and challenges

• The market competitive landscape, along with company profiles of key players (SK Telecom Co., Ltd., Lotte Shopping Co., Ltd., eBay Inc. (eBay Korea Co., Ltd.), Naver Corporation, SSG .com Corp., and Coupang, Inc.) are also presented in detail.

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Key topics covered:

1. Market overview

2. Impact of COVID-19
2.1 The penetration rate of e-commerce continues to increase
2.2 Online Sales Growth
2.3 The Number of Online Buyers Increases

3. Korea market analysis
3.1 South Korea’s e-commerce market value
3.2 Forecast of Korean E-commerce Market Value
3.3 Product categories of Korean e-commerce market
3.3.1 Market Value of Korean Fashion E-commerce
3.3.2 Forecast of Korean fashion e-commerce market value
3.3.3 Market value of Korean food and beverage e-commerce
3.3.4 Forecast of Korean food and beverage e-commerce market value
3.3.5 Market value of home appliance e-commerce in Korea
3.3.6 Forecast of the scale of Korean home appliance e-commerce market
3.3.7 Household goods-auto parts e-commerce market value in Korea
3.3.8 Forecast of Korean Household Products-Auto Parts E-Commerce Market Value
3.3.9 Market Value of Korean Cosmetics E-commerce
3.3.10 Prediction of Korean cosmetics e-commerce market value
3.3.11 E-commerce market value of computers and related electrical appliances in South Korea
3.3.12 Forecast of South Korean computer and related electrical e-commerce market value
3.3.13 Market Value of Korean Sports and Leisure E-commerce
3.3.14 Market Value Forecast of Korean Sports and Leisure E-commerce
3.3.15 Market Value of Korean Travel Service E-Commerce
3.3.16 Prediction of Market Value of Korean Tourism Service E-Commerce

4. Market Dynamics
4.1 Growth drivers
4.1.1 Rise of Netizen Penetration Rate
4.1.2 The introduction of artificial intelligence in the retail industry
4.1.3 Expansion of urbanization
4.1.4 Upgrading trend of online advertising
4.1.5 Growth of Smartphone Usage
4.2 Main trends and developments
4.2.1 Rising Influence of Social Platforms
4.2.2 Accelerated growth of mobile payment
4.2.3 Increasing adoption of advanced technologies
4.3 Challenges
4.3.1 E-commerce Fraud Risk
4.3.2 Inaccurate return policy

5. Competitive landscape
5.1. Korean market
5.1.1 Korea E-commerce Market Share by Key Players

6. Company Profile
6.1 SK Telecom Co Ltd (11th Street)
6.1.1 Business Overview
6.2 Lotte Shopping Co., Ltd.
6.2.1 Business Overview
6.3 eBay Inc. (eBay Korea Co., Ltd.)
6.3.1 Business Overview
6.4 Naver Company
6.4.1 Business Overview
6.5 SSG.com Company
6.5.1 Business Overview
6.6 Coupang Company
6.6.1 Business Overview

For more information on this report, please visit https://www.researchandmarkets.com/r/4xoi68

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