Skyscanner launches Hindi language product for Indian market

Global travel marketplace Skyscanner has rolled out Hindi-language experiences across its products and services as part of the company’s commitment to the Indian market.

Hindi is the third most widely spoken language in the world, and the number of internet users accessing Hindi content is also increasing. With the Indian travel market expected to reach $125 billion by FY2027 and Indians increasingly preferring to book travel online, the introduction of new localized experiences will benefit travelers and partners in India’s metropolitan cities as well as second and third tier cities. nation.

Domestic and international air travel in India continues to recover strongly, surpassing pre-pandemic levels. This mirrors travel demand from Skyscanner, which observed that searches for domestic and international destinations in 2023 will reach their highest peaks since pre-pandemic in 2019. Popular routes in August include:

Commenting on the launch, Hugh Aitken, Skycanner’s Vice President of Strategic Relationships, said: “The Indian travel market is one of the fastest growing in the world, and we’re seeing new opportunities in helping connect millions of travelers with some of the most ambitious travel providers around the world. huge potential in the industry. Now, when travelers access flight options on Skyscanner, they are automatically redirected to the Hindi locale on the airline or OTA website. In addition to native language support, we also Product portfolio, not only for consumers, but more importantly, for our partners in areas such as distribution, advertising and data.”

Skyscanner currently works with market leading Indian partners such as MakeMyTrip, IndiGo, Goibibo, SpiceJet, Yatra, EaseMyTrip and Cleartrip and is constantly looking to expand its network.

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