Singapore Tourism Board announces tourism ambassadors and new brand slogan
On August 25, the Singapore Tourism Board announced a new brand slogan and announced the appointment of actor Takumi Saito as a tourism ambassador. On this day, a press conference was held at a hotel in Tokyo to explain the purpose of the new brand slogan and a talk session with Takumi Saito was held.
The new brand slogan is “Passion Made Possible”, which aims to turn every “passionate” effort into a driving force for “possible”.
Mr. Lionel Yeo, Chairman, Singapore Tourism Board
Mr. Lionel Yeo, Director-General of the Singapore Tourism Board, who took the stage at the press conference, said: “In the conventional way of thinking, this is just a list of catchy phrases and adjectives.” I wanted to reflect that. “
When Singapore first became independent, people praised their predecessors, saying: “There are pioneers who have come together to break the instability where the future is uncertain.” He explained the purpose of the new brand slogan, and it is said that the enthusiasm of visitors will make various things come true.
Positioning Singapore as a place of passion and potential
Singapore – A place where passion is possible (in Japanese)
Lionel Yeo, chairman of the Singapore Tourism Board, and Ma Charlie, chairman of the Singapore Tourism Board, unveiled the new brand slogan logo
Ms. Akiko Yoshida, Japan Branch Manager, Singapore Tourism Board
Next on stage, Ms Akiko Yoshida, Japan Branch Manager of the Singapore Tourism Board, explained: “The video I mentioned earlier expresses the spirit, attitude and personality of Singapore through the cityscape.” The audience included a 14-year-old opera singer, With more than 50 people from all walks of life including a 14-year-old world’s fastest indoor skydiver and a wildlife expert, “everyone is a possible passion”. A “,” story, and emphasizing passion and possibility are key words.
In addition, he stated in the preface that there are two themes for attracting tourism in the future: “connecting Singapore closely with individual consumers with the new brand slogan” and “telling the story of the new brand slogan to consumers”. He said his vision was to make people think of Singapore, even if they didn’t, and that was important.
Categorize each traveler’s enthusiasm and appeal
Mr. Marcus Tan, Regional Director, North Asia, Singapore Tourism Board
Mr. Markus Tang, Director of the North Asia Department of the Singapore Tourism Board, said when evaluating the selection of tourism ambassadors, “In this era, celebrities have a strong influence on culture, consumption, trends, etc.,” and said, “Our tourism ambassadors are all Not unrelated to Singapore,” he introduced Takumi Saito.
Mr. Takumi Saito was introduced to the world at the age of 18 when he met and photographed Singapore-born photographer Leslie Kee, whom he had known for 20 years. the two of them.
Takumi Saito met Singapore-born photographer Leslie Kee during a photoshoot, which launched her into the world.
In the first year of Leslie Kee’s debut as a photographer, an acquaintance brought Takumi Saito, who was 18 years old at the time, to a certain shooting location. Saito replied, “I remember that place very clearly.” This has always inspired me to have a wider Vision,” he paid his respects.
When asked what his passion is, Mr. Saito said, “The biggest drive is to bring movies to people.” He said that everything is a source of enthusiasm, even providing people with a venue
In addition, Mr. Saito is starring in “Ramen Tea” (scheduled to be released in 2018) by Singaporean film director Qiu Qiming. Mr. Saito and Mr. Ji are holding a group photo session. Mr. Ji is the official photographer and Mr. Saito, who is a tourism ambassador.
Talking session with Takumi Saito and Leslie Kee
I cleared out the photobook I’m working on for February 2018
