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Serviceplan Korea named Independent Agency of the Year at Adfest 2023 and wins 4 awards including Grande Digital Craft Lotus


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Serviceplan Korea was named Independent Agency of the Year and won 4 Lotus Awards including Grande, 2 Silver and Innova Lotus after entering Adfest 2023 for the first time. Serviceplan Korea and Serviceplan Munich jointly win 4 awards for DOT PAD: the first smart tactile graphic display.

Adfest is the most famous regional creative festival in Asia. The award was presented at PEACH, Royal Cliff Hotel Group, Pattaya, Thailand. The Lotus Awards received a total of 1,699 entries. 63 jury members from 18 cities were divided into 7 groups, presided over by Ali Rez, chief creative officer of Impact BBDO Group MENAP, and finally decided the winners.

Serviceplan Korea entered 4 categories and won all 4 after entering Adfest for the first time. Grande Digital craft Lotus was awarded Serviceplan Korea and Munich for DOT Pad. The first smart tactile graphics display. This year there were 48 entries in the Digital Craft Lotus category and the jury awarded 5 Bronze, 2 Silver and 2 Gold Medals, of which Grande won Serviceplan.

Dot Pad won in the following categories;
• Digital Craft Lotus (Grande) – innovative use of technology.
• Brand Experience Lotus (Silver) – Mobile and Device Usage.
• Design Lotus (Silver) – Product Design: Innovative and Sustainable Design.
• Innova Lotus (Innova Lotus) – innovation in prototyping technology

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Julie Kang, Managing Partner of Serviceplan Korea, said: “I believe the seven-year partnership between Dot and Serviceplan has resulted in a remarkable award-winning result for the new game-changing product Dot Pad at this year’s ADFEST. It is a great acknowledgment of our efforts to submit our work to ADFEST and receive such a major accolade, which is a great acknowledgment of our efforts.”

Serviceplan Korea named Independent Agency of the Year at Adfest 2023 and wins 4 awards including Grande Digital Craft Lotus
Serviceplan Korea named Independent Agency of the Year at Adfest 2023 and wins 4 awards including Grande Digital Craft Lotus



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