“Seek progress while maintaining stability” HKTB recaptures tourism overview to gain insight into Hong Kong’s return to normalcy and seize opportunities
toronto and Hongkong, March 31, 2023 /CNW/ – The Hong Kong Tourism Board (HKTB) held the Hong Kong Tourism Overview 2023 at the Hong Kong Convention and Exhibition Center this morning (March 30), which is the first time Hong Kong has returned in a physical form after returning to normal.Travel at a Glance Discuss travel trends and share details of HKTB’s latest strategic plan with over 1,600 live and online participants, including Hongkongmainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, conference and exhibition operators, cruise lines and other tourism industries.
More than 1,600 industry representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, convention and exhibition operators, cruise lines and other travel industries in Hong Kong, Mainland China and overseas attended the Tourism Overview. (CNW Group/Hong Kong Tourism Board)
Dr. Pang Yiu-ka, Chairman of the Hong Kong Tourism Board, with the theme of “Stride Forward in Steady Recovery”, said:Hongkong Normalcy has returned and tourists from around the world are welcome back. The tourism industry will gradually recover. Today’s tourism overview is a platform for bringing together people in the tourism industry to explore ways to revitalize the city’s tourism industry. Hongkong Not only is Hong Kong a destination of universal appeal and stunning attractions, it is also a gateway connecting the mainland with the rest of the world. We can cooperate with surrounding cities to build the tourism brand of the Greater Bay Area for the regional and international markets.Through continuous cooperation in various industries, we can bring Hong Kong’s Tourism has gone up a notch. “
In his business update, Mr. Cheng Dan, the CEO of the HKTB introduced the four major strategic priorities of the HKTB for the coming year.First, the HKTB will drive a strong recovery in all tourism-related industries while strengthening Hongkong as working capital. In addition, the HKTB will continue to work with cities in the Greater Bay Area to develop tourism in the Greater Bay Area and one-way multi-destination tourism. The HKTB will also maintain close cooperation with the industry to strengthen support for them and improve service quality.
In addition, the HKTB has also invited industry leaders and representatives of international companies to share their insights on topics such as “In-Depth Discussion on Mainland Tourism Trends after the Epidemic” and “Global and Regional Consumption Trends Affecting the Tourism Industry”. Asia in 2023″, gain insight into the development trend of the post-epidemic tourism industry from multiple perspectives, and grasp new opportunities.
Section 1: In-depth discussion on the trend of mainland tourism after the epidemic
multiple sclerosis Sun JieThe CEO of Ctrip Group talked about the trend of mainland tourism after the epidemic: “Chinese mainland tourists continue to show a strong willingness to travel abroad. Hongkong Undoubtedly a top-notch destination. The tourism industry must adapt and innovate to meet changing demands.We are committed to working with our valued partners to provide a variety of travel options Hongkong And provide unforgettable trips and experiences for travelers from mainland China and all over the world. “
Section 2: Global and regional consumption trends impacting tourism Asia 2023
gentlemen Anson BaileyKPMG China Asia Pacific Consumer Products and Retail Leader, shared his insights on global and regional consumption trends in the Asia Pacific region,”Hongkong Tourism and business return, and Asia Pacific is expected to re-emerge as the largest regional travel market by 2025. To stay ahead, the travel and retail industry should be ready to innovate and seize opportunities to meet the needs of today’s consumers, especially the rising Gen Z consumers. Hongkong As ESG emerges, it will become a hub for technology and innovation.Finally, our people are always a key asset in presenting the best products Hong Kong’s Travel and tourism products. “
Market Dynamics of HKTB
In addition, Ms. Betsy YewThe Vice President of the HKTB, at the briefing, outlined the marketing strategies of the HKTB in the Mainland, short-haul and long-haul markets, including converting more visitors into overnight visitors and attracting tourists to stay longer in Hong Kong Hongkongrise Hong Kong’s Actively develop international exposure and attract visitors with a new tourist attraction for the city. HKTB representatives from various offices in the Mainland and overseas also participated in the breakout sessions to reconnect with the local tourism industry and bring the latest insights from their respective markets.
Source Hong Kong Tourism Board
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