“Crazy Rich Asians” hit the box office for two consecutive weeks. But the hit’s producers aren’t the only ones cashing in.
Both Orbitz and Kayak told TheWrap that travel searches in Singapore have skyrocketed since the film premiered earlier this month, with fans looking to soak up the real-life glitz and glamor of the island city-state.
Searches for Singapore jumped 110 times on Orbitz compared to a year ago, according to the site. In the week following the film’s premiere, inquiries surged by 20%.
Meanwhile, Kayak said a 41 percent increase year-over-year and a 15 percent increase within a week of the film’s release combined with the film’s success and increased visibility in the city, according to the site. Route to Singapore.
Also read: ‘Crazy Rich Asians’ tops box office with strong second weekend of $25.9M
“It’s a significant increase,” Carey Malloy said, Orbitz’s director of brand marketing told TheWrap. “When you can sit back and watch a story come to life, you want to be there and have that same experience.”
Orbitz said search data is the best way to understand trends attributed to a specific moment because it tends to be the most accurate indicator of interest. Someone inspired by a best-selling book or blockbuster movie may be searching for a relevant destination in the moment, even if they book the actual vacation weeks or months later.
Searches for other movie-inspired destinations have seen notable spikes over the years, including New Zealand after the release of “Lord of the Rings” and Las Vegas after the success of “The Hangover,” Orbitz said.
To cash in on the trend, the company created a dedicated page for people looking to re-live their favorite movie moments. Fans can explore the filming locations of “Avengers: Infinity War” in Atlanta, Georgia, or book a custom vacation to Lombardy, Italy, where “Call Me By Your Name” took place (Peaches not included) .
Also read: Crazy Rich Asians sequel in development, Jon M Chu plans to return
With a 92% Rotten Tomatoes score and an A from CinemaScore, “Crazy Rich Asians” has earned praise as a fun rom-com and a rallying cry for Asian Americans seeking greater representation in the media. Based on Kevin Kwan’s best-selling book, the film stars ABC’s “Fresh-Up” Constance Wu as Rachel Chu, a Chinese-American economics professor who is married to her boyfriend Nick Young (Henry Golding). )) to Singapore to attend his best friend’s wedding and meet his wealthy family.
“It’s a great ad for Singapore, it’s well portrayed,” Darryl Lau, Singapore’s consul general in San Francisco, told TheWrap. “We certainly hope that this film will bring more people to Singapore.”
The Singapore Tourism Board teamed up with Warner Bros. on a promotional campaign for the film and hired New York-based PR firms Edelman and Bullfrog + Baum to help market the island.
The film could double as a commercial for Singapore’s most luxurious hotspots, which can be found everywhere from the high-end boutiques on Orchard Road, Asia’s most famous shopping street, to the world’s largest infinity pool, to the famous outdoor stalls in the Lion City. Asian street food, known as “hawker centre”.
Also read: ‘Crazy Rich Asians’ tops box office with $34 million in 5-day opening
While it’s too early to quantify tourist numbers, the tourism board believes the film is creating what it calls “destination awareness”.
Kershing Goh, regional director of STB Americas, told TheWrap: “We have received feedback from our tour operators and travel agents that they have seen a spike in inquiries to Singapore and an increase in bookings.”
The early increase in inquiries is a good sign, given the film’s recent theatrical release and the fact that the city is considered a “long-haul” destination, nearly a 20-hour flight from New York City, according to the city’s statement officials.
“It bodes well for us,” Goh said.
From ‘Liar’ to ‘Crazy Rich Asians’, a Brief History of Asian-American Cinema (Photos)
study hard before the hyped rom-com
The critically acclaimed rom-com “Crazy Rich Asians” was a hit for its stellar performance and was the first major studio film to feature a predominantly Asian-American cast since 1993’s “The Joy Luck Club.” Asian-American film history spanned more than a century before the advent of cinema in color. Here are past and future movies starring Asian Americans in chronological order.
study hard before the hyped rom-com
“Liar” (1915) Even in contemporary media, Asian men are rarely portrayed as sex symbols, but Japanese-American actor Sessue Hayakawa became a veritable heartthrob, especially in his role as Cecil B. DeMille After the silent film thriller “The Hoax”. Despite his landmark character, his character is that of a predatory adversary who stayed with him throughout the anti-Japanese sentiment of World War II.
study hard before the hyped rom-com
“The Price of the Sea” (1922) Anna May Wong, who was born into a Chinese-American family in Los Angeles, became essentially the first Chinese-American movie star. At 17, she played the role of Lotus in her first color film, The Sea’s Toll, which was inspired by Madame Butterfly.
study hard before the hyped rom-com
Shanghai Daughter (1937) Anna May Wong stars alongside Korean-American actor Philip Ahn, who plays a government agent trying to bust an alien-smuggling ring in San Francisco. Ann later became the first Asian-American to receive a star on the Hollywood Walk of Fame.
study hard before the hyped rom-com
Goodbye (1957) Japanese-American actress Yoshimi Umeki plays one half of a scorned interracial marriage during the Korean War in “Goodbye.” Umeki won the Academy Award for Best Supporting Actress for her role, becoming the first and only Asian American actress to do so.
study hard before the hyped rom-com
Flower Drum Song (1961) This land duck movie is a film adaptation of the musical based on the 1957 novel by Chinese-American author Chun-Ying Lee. Set in San Francisco’s Chinatown, the film features a cast that includes Japanese-American actor James Shigeta and Chinese-American actress Nancy Kwan.
study hard before the hyped rom-com
“Enter the Dragon” (1973) Bruce Lee’s most famous film was released six days after his death in 1973. In addition to critical acclaim, the martial arts film was listed on the National Film Registry by the Library of Congress for being “culturally significant.” Despite his untimely death, at the age of 32, Li Ying became a symbol of calm strength and transcendence of the impossible.
study hard before the hyped rom-com
“Star Trek: The Movie” (1979) George Takei played Hikaru Sulu aboard the Enterprise in the first film in the “Star Trek” series. In the most recent “Star Trek” franchise, John Cho reprises the role.
study hard before the hyped rom-com
“The Karate Kid” (1984) Even though the titular “kid” changes throughout the series, Mr. Miyagi is constant. California-born Pat Morita was nominated for an Academy Award for Best Supporting Actor for his role as the unassuming and patient karate master.
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The Joy Luck Club (1993) The 1993 adaptation of Amy Tan’s novel is now often referred to as the precursor to “Crazy Rich Asians,” a major-studio film featuring an Asian-American lead. It also featured the breakout role of actresses Minna Wen and Lauren Tom.
study hard before the hyped rom-com
“Mulan” (1998) Mulan is the eighth Disney princess, the second Asian Disney princess, and the first not strictly a princess. Ming-Na Wen voiced the main character in a Disney animated film set in Han China, while BD Wong voiced General Li Shang. Mulan’s lines were provided by Filipino actress Lea Salonga, who provided her voice on the “Aladdin” soundtrack.
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“Charlie’s Angels” (2000) Lucy Liu has had an extensive film and television career, from “Ally McBeal” to “Kill Bill” to “Elementary”. One of her first major film roles was in 2000’s Charlie’s Angels as Alex Munday, an accomplished and versatile spy.
study hard before the hyped rom-com
“Harold and Kumar Go to White Castle” (2004) A modern druggie comedy starring two Asian-American leads (John Cho and Kal Penn) might seem ridiculous — but that’s exactly what this movie is about. “Harold and Kumar Go to White Castle” defies stereotypes and utilizes humor that doesn’t just rely on race to tell the epic journey of two men trying to satisfy their snacks.
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“The Big Sick” (2017) Kumail Nanjiani co-wrote and stars in the Oscar-nominated film. While technically a romantic comedy, Nanjiani takes on more serious themes in the film, exploring his upbringing in Pakistan and his relationship with his wife, Emily V. Gordon. Relationships in real life.
study hard before the hyped rom-com
Crazy Rich Asians (2018) This gorgeous film marks a watershed moment in the history of Asian American cinema – the marriage of revered older actors like Michelle Yeoh and the introduction of new talent including Constance Wu and Awkwafina. Like the previous release, The Joy Luck Club, the film’s director and adaptation of the novel are both Asian-American.
study hard before the hyped rom-com
“To All the Boys I’ve Loved Before” (2018) We rarely see a full-blown love story involving an Asian-American character on screen, let alone one depicting teens. In the new Netflix film “To All the Boys I’ve Loved Before,” star Lana Condor (“X-Men: Apocalypse”) plays Laura, an adorable teenage girl who gets caught up in a letter to her crush. When disrupted, she finds her world turned upside down. Mysterious release.
study hard before the hyped rom-com
“Mulan” (2020) The Disney animated film, which is getting the live-action treatment, stars Chinese-American actress Liu Yifei, and also includes prominent non-Asian American actors Donnie Yen and Jet Li. The film will also star Asian-American actors Jason Scott Lee and Rosalind Chao, who starred in “The Joy Luck Club.”