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R&A Research Report “Korean Overseas Travel Trends Driving Inbound Tourism Resurgence” | KDDI Research, Inc.

R&A Research Report “Korean Overseas Travel Trends Driving Inbound Tourism Resurgence” | KDDI Research, Inc.


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June 27, 2023
KDDI Institute

KDDI Research Institute released the “R&A” report, investigating domestic and foreign ICT market trends, information and communication policies, etc. from multiple perspectives.

Headline: Koreans’ overseas travel trends drive inbound tourism revival

Author: Iran Lin

summarize

Countries around the world are easing border measures related to COVID-19, with the number of overseas travelers rising rapidly. In October 2022, the Japanese government will open its borders to foreign tourists, including lifting the personal travel ban for foreigners and exempting short-term stay visas. Many foreigners travel to Japan. In particular, the rapid growth in the number of Korean tourists has led to the recovery of the Japanese inbound market. This article focuses on South Korea as an important market for Japan’s inbound policy, and summarizes the trend of Korean outbound travel in light of the impact of the COVID-19 disaster.
The survey shows that Koreans’ overseas travel trends include increased interest in independent travel that prioritizes COVID-19 safety and regulatory status, rational travel that emphasizes cost-effectiveness, short-distance travel, and impromptu travel. Travel refers to travel that heals the body and mind. Based on these five trends, we propose elements that should be considered to promote future inbound tourism.

As many countries around the world relax their COVID-19 border measures, the number of international tourists is increasing rapidly. Since the Japanese government reopened the country’s borders to independent foreign tourists in October 2022 and reintroduced visa-free entry for short-term visits, the number of foreign visitors to Japan has grown significantly. Among them, the rapid growth in the number of Korean tourists has driven the recovery of Japan’s inbound tourism market. This article focuses on Korea, an important market for Japan’s inbound tourism policy, and provides an overview of outbound travel trends for Korean tourists, taking into account the impact of the novel coronavirus pneumonia (COVID-19) pandemic.
Based on research, this paper summarizes five characteristics of travel trends among South Korean tourists, which include: prioritizing safety and regulatory compliance related to COVID-19; growing interest in self-guided travel; seeking reasonable and cost-effective travel ; loves short, impromptu trips; and seeks healing travel. Using these trends, this paper proposes elements that should be considered to promote future inbound tourism.

Region: South Korea

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