Queues & even shoving for Omega x Swatch watches around the world, not just S’pore – Mothership.SG

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Crowds were seen flocking to the Swatch stores at Marina Bay Sands (MBS) and ION Orchard on Saturday (March 26) to experience the new Omega x Swatch collaboration for themselves.

Apparently, Singaporeans aren’t the only ones eager to buy watches.

Fans in Asia – including those in Malaysia, Thailand, Japan and Hong Kong – as well as those in the UK and the Netherlands, saw huge numbers vying for watches.

Apparently the same is happening in Australia and the US.

Here are some snapshots of the Omega x Swatch global collaboration.

Malaysia

In Malaysia, the only store carrying Omega x Swatch watches is at Kuala Lumpur Pavilion.

The night before, a number of people had been seen camping outside the mall, complete with folding chairs, stools and cushions.

according to Sin Chew Dailythe sale of the watches was originally scheduled to start at 10am, priced at RM1,065 (S$343.49) each.

Thailand

People queuing to claim their watches in Thailand reportedly shoved each other.

The watches are available at the three Swatch stores in Siam Paragon, Central World and ICONSIAM.

According to Bangkok English news website Cawsod EnglishSaturday morning’s launch event was canceled due to the rowdy behavior of the crowd. Swatch Thailand went on to announce on their social media platforms that they will be moving sales of watches online at a later date.

Japan

Japan is seeing huge customer bases in both Tokyo and Osaka.

The watches should be available at three stores, Shibuya and Harajuku in Tokyo, and Shinsaibashi in Osaka.

According to reports japan yahoo news More than 1,500 people gathered in front of the Swatch store in Shibuya.

good question

Users who have stayed up late since yesterday
dealer from the beginning
Those who lick say they can afford it
Those who can only mutter on twitter Land
What problem do you want to solve with money?

Who is the most excited today! ?#omegawatches#Omega#Swatch#excitement matters pic.twitter.com/UFD0N1JEwp

– Colonel Bakushi (@hitmanlab) March 26, 2022

Swatch Omega
Discontinued sales pic.twitter.com/v3IMeoe2XI

— UNIVERSO Tokyo/Osaka (@UNIVERSO_2022) March 26, 2022

Swatch Shibuya
OMEGA x swatch has been discontinued and will be closed today.
Some Twitter users said it was because of the Chinese, but please stop making discriminatory comments.
There was a 7 hour wait even overseas, so this cancellation was due to the store’s naivety not fully predicting and managing sales.#Omega #swatches # stop selling pic.twitter.com/eev9gwBrNr

– Miso Continental living in Japan (@obmiso) March 26, 2022

Video clips of a staff member addressing crowds in Osaka’s Shinsaibashi were uploaded on Twitter.

Swatch Shinsaibashi pic.twitter.com/kSPy8W8dVq

– osayaya (@osayaya) March 26, 2022

According to Swatch Japan, they were instructed by the local police to postpone the sale due to safety concerns.

U.K.

Hundreds of people were seen waiting outside two Swatch stores, one on Oxford Street and the other in Covent Garden.

Some have foldable chairs and blankets waiting.

In one of the videos, officers can be seen outside observing the situation.

Line up at Carnaby Street for the new Omega x Swatch Bioceramic Moonwatch. This is the hype for the Shi Yingba watch. touching. Didn’t get one. #OmegaXSwatch #speedmaster #London pic.twitter.com/CMhzrAaO3x

– Ian Russell 🇪🇺🇬🇧 (@Iain7Iain) March 26, 2022

it’s one to one #swatches Covent Garden, London. It’s going to be a long day for anyone in the queue. #moonswatch pic.twitter.com/Lm3RXidq3G

– Sixteen (@dinkrvy9) March 26, 2022

Around 800p Waiting! #SwatchXOmega #London #swatchlondon #Oxford Street pic.twitter.com/uyGXD92DYN

– Sentinel (@LaCentinela3) March 26, 2022

Netherlands

As the morning enveloped the Netherlands, serpentine queues formed outside two Swatch stores in Amsterdam and Rotterdam.

Been here since 1.21am, checked every hour since then respecting a que, 8 hours later total chaos. #Swatch #SwatchXOmega #Omega #amsterdam #kalverstraatsuper shit show. pic.twitter.com/TcV0UdB5fg

— Vinod Balasundaram (@halfwaytogo) March 26, 2022

Swatch Amsterdam’s Shit Show. 2k+ people, but only sell to 135🖕 list. #OmegaXSwatch #amsterdam #Omega pic.twitter.com/BkxZmcuMfA

– Steve (@Oh_yeah_nah_) March 26, 2022

Enormous pressure #SwatchXOmega new collection in #koopgoot #Rotterdam #center ⌚⌚😁😁💸💸 pic.twitter.com/yIGphv5WKW

— marielle1972 (@marielle19721) March 26, 2022

Crazy queuing at 9 am #Rotterdam for launch @omega and @Swatch new #moonwatch. pic.twitter.com/Yo2jPrEqqy

— Luca Barbera (@LucaBarber4) March 26, 2022

Good to know that Singaporeans are not the only ones crazy about watches.

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Top image from Sin Chew Daily/Facebook and UNIVERSO_2022/Twitter