Online Travel Magazine: The Story Behind the Popularity of “Senigawa, Small and Cute” in the Reiwa Era


2023.07.10 00:00

Written by Nagano / Published by Kodansha / 1210 yen

In addition to plush toys and stationery, we also work with sweets and clothing. I don’t think there’s a day I don’t see “Chikawa” these days.

Many people may know that “Qianchuan” is a comic about the life of the cute little animal Qianchuan and her partners Hachikawa and Rabbit. However, many people, myself included, found this work “scary”, and it is said that the dark side hidden in the cuteness is the reason for its popularity.

What scares me is the world they live in. Qianchuan’s family earns money by “weeding” and “hunting” monsters, and lives a simple life. I am very happy with the Charumera and buying a pouchet is also a big deal. Labor such as weeding has qualifications and grades. Qian Chuan failed to pass level 5 in the weeding exam twice. Monsters seem to appear out of nowhere on the earth, and the nature of this earth seems to be very rich, and there are even signs that some of the monsters are originally the same race as them.

The brave and cry-loving Qian Chuan, the friendly Baba, and the brave rabbit all work together to overcome difficulties, buy snacks at a low price, and laugh together “Woooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo!” The irrational social structure feels like a dystopia.

The much-watched anime “Ninja no Son” depicts the darkness and behind-the-scenes of the entertainment industry, and also depicts the hard work and pain of idols and young people being exploited and tossed by adults with cute graphics…somehow reminds me of “Chikawa” .

If the story of the Showa era is that the weak climbed to the top with their guts, then the weak of Reiwa will try their best to eat Chalumela where they are. it’s time….

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Shizuka Yamada ●Chairman of the “Solo Travel Active Committee” established in 1999 to revitalize girls’ travel. As a travel editor and writer, he has edited several projects including Women’s Travel Definitive Edition, Josh Bangkok (Futabasha). The latest publication is “The Strongest Navi for Women Traveling Abroad Alone Created by Travel Sages” (Tatsumi Publishing House). He is also in charge of the operation of the small inns “Kyomachiya Luck You Horikawa Gojo” and “Kyomachiya Luck You Bukkoji Higashimachi” in Kyoto.


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