DUBAI: UAE-based online shopping destination noon.com will stream the 2023 and 2024 Indian Premier League (IPL) live exclusively on the noon app, said a media statement on Wednesday.
More details on the subscription, including pricing, will be announced closer to launch, the statement said.
The service, which will take place behind a paywall, will allow fans in the UAE, Saudi Arabia and Egypt to purchase season tickets to watch high-quality streams of all IPL’23 and IPL’24 matches. noon will stream all matches on the app with additional features such as English commentary and unique pre- and post-match analysis for a complete viewing experience.
The Indian Premier League is the most watched competition in cricket, attracting hundreds of millions of fans every year.
This year’s IPL tournament will run from March to May.
Tanweer Anwar, VP Monetization at noon, said of the upcoming product launch: “This year will be a big one for noon. We are excited to bring new features and a richer and better experience than ever to our customers. The content is Key to retaining customers, increasing the number of times they buy from you, and making your commerce offerings more attractive.As we work on finding new and exciting ways to engage with customers, we are even more excited to see our sales Partners grow and succeed.”
The platform has partnered with Times Internet (UK) Limited to acquire streaming rights to the IPL in the UAE, Saudi Arabia and Egypt.
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