Thailand

“Nissin Curry Meshi Massaman Sweet and Spicy Spicy” New Release Monday, April 24th | Thailand Hyperlink: Thai Hyper

“Nissin Curry Meshi Massaman Sweet and Spicy Spicy” New Release Monday, April 24th | Thailand Hyperlink: Thai Hyper


Massaman curry is a southern Thai dish. It was voted #1 on CNN Travel’s “World’s 50 Best Foods” and became popular for being called “the most delicious food in the world.”

Massaman Curry, known as “Gaeng Massaman” in Thai, has now become Nissin Curry Meshi. “Nissin Curry Rice Massaman Sweet and Spicy” will be available nationwide from April 24, 2023.

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It is said that the most delicious “massaman” in the world is boiled in hot water for 5 minutes in “curry rice”! “Nissin Curry Rice Massaman Sweet and Spicy” will be released on Monday, April 24

Nissin Foods Co., Ltd. (President: Nororaka Ando) will release “Nissin Curry Rice Massaman Sweet and Spicy” nationwide on April 24, 2023 (Monday).

The coconut has just the right amount of sweetness and tang! The sweet and spicy taste is addictive!

The “Nissin Curry Rice” series is a product that allows you to enjoy thick curry just by pouring hot water into a cup and stirring after 5 minutes. Acclaimed for its “simpleness” and “deliciousness”, it ranked first in the “set meal category”.*1sales volume. The “Nissin Curry Rice Massaman Sweet and Spicy” launched this time is a product that incorporates “massaman”, known as “the most delicious dish in the world”, into the “curry rice” style.
coconut*2The sweetness and richness of the batter, combined with the spiciness of chili pepper and the taste of various spices such as cinnamon and coriander, are characterized by a mellow and spicy deep taste. Toppings include steamed chicken, potatoes and carrots.
Please enjoy “Masaman” loved by gourmets from all over the world together with “Curry rice”.

*1 Cumulative sales volume of “Nissin Curry Rice” brand from January 2019 to February 2023 in the set rice category of INTAGE SRI+ processed rice market (National, all formats)
*2 Contains coconut fragrance.

Commodity specialty

The rice has a fluffy texture and can be easily brewed in boiling water for 5 minutes. 2. Lou A roux, with the sweetness and richness of coconut, combined with the spiciness of chilies and spices like cinnamon and coriander. It is characterized by a deep, mellow and spicy taste. 3. Ingredients steamed chicken, potatoes, carrots.

product Overview

Product name Nissin Curry Meshi Massaman Sweet and Spicy
internal volume 103 grams (69 grams rice)
JAN code 4902105948286
ITF code 14902105948283
Number of Servings/Packaging 6 servings per case
Suggested retail price 242 yen (1 meal / tax excluded)
release date April 24, 2023 (Month)
release area the whole country

Press release



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