Radisson Hotel Group is competing with bigger groups including Marriott in top markets in Australia, Asia and the Pacific.
Radisson Hotel Group and La Vie Hotels & Resorts have signed a master agreement, strengthening their partnership to add more than 30 hotels to the group’s portfolio over the next decade.
In addition to signing the master cooperation agreement with La Vie, the Group will further strengthen its operating model of new franchised hotels in Australia by launching a centralized franchise service model.
The two hotel companies have signed a master partnership agreement whereby Radisson Hotel Group will become the preferred partner of La Vie Hotels & Resorts, enabling La Vie to develop, manage and operate hotels under five Radisson Hotel brands:
Radisson Hotel, Radisson RED Hotel, Radisson Blu Hotel, Park Inn by Radisson, and Country Inn & Suites by Radisson.
La Vie Hotels & Resorts is an owner-focused hotel management company and a subsidiary of La Vie Hospitality Group.
La Vie operates in Australia, New Zealand, Vietnam, Thailand, Singapore, Cambodia, Myanmar, Malaysia, Indonesia, Sri Lanka, Maldives, Bangladesh, Fiji and Vanuatu.
The signing of the agreement will support Radisson Hotel Group’s strategy of exponential growth in the Asia Pacific region over the next decade.
Source: Radisson Hotel Group
