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New magazine offers insider’s guide to this island destination

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A new publication launched this week – Absolute Seychelles Magazine – aims to improve tourists’ knowledge of the ins and outs of the destination.

The magazine features numerous photos, editorials and advertisements describing the island’s history, must-see attractions, as well as the best accommodations, restaurants, beaches and other offerings.

Seychelles Minister of Tourism, Civil Aviation, Ports and Oceans, Mr. Maurice Loustau-Lalanne, and Seychelles Tourism Authority CEO, Mrs. Sherin Francis, attended Wednesday’s launch. The event at the Traders Vic Restaurant at the H Resort in Beau Vallon Beach also featured local tourism trade partners, notably those in the magazines.

Absolute Seychelles is produced by British company Make a Difference Media Ltd. in partnership with the Seychelles Tourism Board (STB), which provided logistical and editorial support.

Mrs Francis was pleased with the quality of the product and described the magazine as a perfect coffee table book which should be popular, especially in the UK where it is primarily distributed.

“Absolute Seychelles is another marketing tool that will help provide more information about the destination, allowing us to increase visibility in the process,” Mrs Francis said.

Minister Loustau-Lalanne said the magazine described Seychelles as a luxury destination category, adding that it also brought a new definition to luxury, namely seclusion. He also took the opportunity to present a new challenge to publishers aiming to promote Seychellois Creole food.

“In the near future, I would love to be able to start a project on Seychellois food with your approval,” said Minister Loustau-Lalanne.

Absolute is a 12-year-old magazine brand based in Brighton, UK. Simon Darcy Abbott and business partner David Camici bought the six-weekly magazine about 2½ years ago and, in all but name, gave it a complete makeover.

Mr Abbott said the idea for the Seychelles issue arose about two years ago after discussions with then-tourism minister Alain Saint-Ange, who believed publications like this could help draw tourists out of their hotels and into experiencing the culture and people.

“It’s been hard work but it’s worth it now to see the end result and how people react to it,” Mr Abbott said.

The first edition of Absolute Seychelles contains 150 pages and 10,000 copies have been printed and will be available at selected hotel groups and airports. Tourism Seychelles will use the magazine as a marketing tool in its various promotional activities around the world.

Mr Abbott said the majority of the publication would be published in the UK and would be aimed at high-net-worth individuals interested in travel.

Absolute Seychelles also has an electronic edition, both paper and digital are distributed for free, and, as Abbott said, the magazine makes money through advertising.

“The price list for a full page A4 is £1590 and we’ve tried to set it at a fair price point so that it’s affordable for everyone. With it you get editorial support, social media support for the magazine all year round though Support and website support, you can send us quotes, news events, anything you like, email us and we’ll get you online,” Mr Abbott said.

Mr. Glynn Burridge, Copywriter and Senior Tourism Consultant for the Seychelles Tourism Board and guest editor of the new magazine, encouraged businesses present at the launch to join the next issue.

Absolute Seychelles is expected to become an annual publication. A second edition of approximately 250 pages is planned for end-February 2018.



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