Myanmar

Myanmar launches new tourism brand


Yangon, Myanmar, September 17, 2018 /PRNewswire/ — Five years later, Myanmar is replacing its travel brand with “Be Enchanted” – let the journey begin.new brand image Myanmar As a friendly, charming, mysterious and undiscovered destination.

“fascinated” The tagline is both an invitation and a promise. It is comprehension. This is a memory. This is a moment. The word “fascinated” contains a real heart Myanmar.

The new brand is developed on the basis of current awareness Myanmar as a travel destination and compared to a range of other destinations.month conducted a survey April 2018 Departing from Yangon International Airport, the survey found that the slogan “Be Enchanted” reflected their positive experience at Yangon International Airport Myanmar People – kind and warm welcome and evoked image Myanmar Their thoughts are – special, magical/mystical. The tagline is considered attractive, convincing and at the same time it arouses curiosity.

During the investigation, one of the passengers Yangon The airport said: “I was fascinated by this amazing country every second I was here. The people, culture and scenery here are all fascinating”.

tourists come Myanmar With a sense of mystery, the unknown is what attracts people Myanmar. to experience and see what only a few have ever seen.to discover more See the land for yourself. Memories of their time spent in this country are tinged with magical imagery and fascinating experiences that rightfully make it a fascinating land.

logo font “Myanmar“Based on shape and identity Myanmar Alphabet; The rounded characters make it a very unique and instantly recognizable logo, inspiring a sense of exoticism and embrace. But beyond that, the typefaces, colours, imagery and textures chosen express key elements of the spirit and character of the destination and the experience it promises to deliver.

The new brand will be officially used for Myanmar Marketing activities such as travel fairs, travel roadshows and any digital marketing related to travel promotions/events from the date of publication.

as the last frontier Southeast Asia, the country wants to showcase the best it has to offer: beautiful beaches, ancient capitals, golden temples, majestic mountains, food and culture. Myanmar has something for every eye and every heart. The generosity of this land and its people will ensure that you feel at home, not as a tourist, but as a guest.

access Myanmar And fascinated.

About Myanmar Tourism Marketing Association
The Myanmar Tourism Marketing Association (MTM) aims to promote Myanmar As a sustainable tourist destination, it can be visited all year round.It is part of the Myanmar Tourism Federation and is largely privately funded by leading members of the Myanmar tourism industry Myanmar. The MTM team is happy to assist the news media to release more information about the tourism industry Myanmar.

Myanmar Tourism Marketing Association
No. 204, Bo Myat Tun Road (Middle Block) Pazundaung Township
Yangon, Myanmar
Tel: +95 – 9 977204456
Mobile: +95 9 966 961079
e-mail: (email protected)
Website: www.myanmar.travel and www.tourismmyanmar.org
Facebook: www.facebook.com/myanmartm
Instagram: www.instagram.com/visit.myanmar
Twitter: www.twitter.com/MyanmarTM
YouTube: https://www.youtube.com/c/VisitMyanmar

SOURCE Myanmar Tourism Marketing

Related Links

http://www.myanmar.travel





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