Thailand

Mr. Chattan Khunchorn Na Ayutthaya, deputy director of the Tourism Authority of Thailand, talked about the current situation of Thailand’s tourism industry

Mr. Chattan Khunchorn Na Ayutthaya, deputy director of the Tourism Authority of Thailand, talked about the current situation of Thailand’s tourism industry


Mr. Chattan Kunchorn Na Ayutthaya, Deputy Director, Tourism Authority of Thailand

Thailand has become a popular tourist destination in Japan. The number of tourists from Japan to Thailand is about 1.6 million, and it continues to grow year by year, accounting for about 8% of the total (18.95 million). Mr. Chattan Khunchoon Na Ayutthaya, deputy director of the Tourism Authority of Thailand from Thailand, came to Japan and learned about the current situation of Thailand’s tourism industry, so I will introduce it here.

At the Tourism Authority of Thailand, Mr. Ayutthaya is responsible for the Asia Pacific region. This Asian South Pacific region includes Australia and China and is said to be a country in the east just before the Middle East. Among them, Japan is an important country along with China and South Korea. As mentioned above, it is said that about 1.6 million people visited Japan.

Relationships between countries can make a big difference when it comes to tourism, but the relationship between Thailand and Japan is extremely good. The relationship between the two countries is peaceful, and the number of people traveling from Japan to Thailand is increasing, and the number of people traveling from Thailand to Japan is also increasing, which is a favorable situation.

We expect the Japanese market to grow further, with around 1.8 million people expected in 2019 and around 2 million people in 2020. As Thailand is already a popular tourist destination, new tourists, young people and women are critical to its growth. It is also necessary to allow them to travel with purpose.

For example, in the “My New Thailand” campaign for young people, we asked them to introduce their Thailand travel plans, let them know about the charm of Thailand, and gave them a trip to Thailand as a gift. It is said that the activities of Nogizaka46 are part of it.

In terms of purpose, we have prepared a place where you can study with native English speakers, and we have prepared a plan to improve your English skills in a short period of time. Short-term intensive English study is also considered.

In addition, Thailand is also attractive for its delicious variety of Thai dishes, and we have prepared events where you can eat Thai food while cooking. And something that lets you enjoy the experience of making Thai food and the joy of eating it at the same time.

The Tourism Authority of Thailand has also launched the “12 Hidden Gems” campaign to spread tourism that has been concentrated in Bangkok across the country and introduce repeat visitors to new attractions. 12 Hidden Treasures of Thailand promotes 12 regions in Thailand that the Tourism Authority of Thailand is working with considering that overtourism may overwhelm their infrastructure.

When I asked Mr. Ayutthaya what the problem was with traveling from Japan to Thailand, it seemed to be an infrastructure problem. From Japan to Thailand, you need to take a plane, but it is currently concentrated at Suvarnabhumi International Airport in Bangkok, Thailand, which is the bottleneck. Both China and South Korea have air routes to international airports in other regions, so there are fewer such problems.

He hopes to eliminate such bottlenecks while expanding the promotion of tourism from Thailand, which used to be dominated by large Japanese cities, to the whole of Japan. For example, the names of Yamanashi and Yamagata prefectures are mentioned, and it seems to be looking for a place where you can go to the airport and have good access.

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Mr. Pattaraanon Nachaengmai (left), Director of the Tokyo Office of the Tourism Authority of Thailand, responded to the policy regarding the Japan region. Mr. Nachaengmai has a “12 Hidden Gems” booklet





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