KUALA LUMPUR, 28 JULY 2023: The Malaysian Association of Tour and Travel Agents (MATTA) together with four state tourism offices (STOs) and Malaysia Airlines Group will host a media tour for European media professionals to promote Malaysia as an emerging European source market.
During ITB Berlin 2023, the Malaysia Travel Media Gathering networking event was held at the MATTA Pavilion, attracting more than 40 media professionals, bloggers and key opinion leaders. The event allowed Malaysian partners such as Tourism Perak, Global Tourism Penang, Sabah Tourism Board and Tourism Selangor to interact with the media.
Media professionals selected for the trip will embark on a dedicated itinerary developed by the STO to highlight new iconic tourist attractions in the four states. It will provide participants with first-hand experiences and opportunities to report on famous destinations in Malaysia.
The flights will be sponsored by MAG, comprising Malaysia Airlines, Firefly and MASwings, and will showcase the airline group’s comprehensive coverage to destinations across the country.
The event is fully supported by MATTA Technology Partner Fusionex, a leading global provider of artificial intelligence and data technology, which also develops and manages mattaonline.travel – an online marketplace where consumers can shop for a variety of great-value vacations combo.