Marriott and Lotte Travel have cooperated. Hotels can be booked at Marriott member rates.Too many benefits – Travel Observation


Marriott and Rakuten Announce Strategic Partnership

Marriott International and Lotte Group announced a strategic partnership on December 2. When Rakuten members become new members of Marriott’s international loyalty program “Marriott Bonvoy” at Rakuten Travel, they will be able to book hotels at Marriott Bonvoy member prices.

In addition to Rakuten points, Rakuten members can also receive Marriott Bonvoy points and other benefits. Rakuten members with Silver, Gold, Platinum and Diamond tiers are eligible. Marriott International aims to increase members through Rakuten Travel, and Rakuten aims to expand services for Rakuten members.

Marriott Bonvoy is a loyalty program that currently has more than 150 million members, allowing members to book member rates at more than 7,600 hotels across 30 participating Marriott brands in 133 countries. In Japan, 18 brands and 73 hotels are eligible. Nine new hotels are planned to open in 2022, including the Tokyo Edition Ginza.

Plus, stays and eligible credit cards earn points that can be redeemed for free night certificates. Points can also be used to pay for room upgrades during your stay. In addition, there are benefits such as mileage exchange with 40 companies including JAL (Japan Airlines) and ANA (All Nippon Airways).


Mr. Rajiv Menon, President of Marriott International Asia Pacific (excluding China)


Mr. Yoshiyuki Takano, Executive Officer, Rakuten Group, Vice President, Commerce Company, Head of Travel & Mobility Business

At a press conference held on December 2, Rajiv Menon, president of Marriott International Asia Pacific (excluding China), said, “Our cooperation with Lotte will help accelerate the recovery of the tourism industry. Great partnership,” commented. “Many Japanese are members of Rakuten, and Rakuten is the perfect partner,” he said.

Yoshiyuki Takano, Vice President, Travel & Mobility Business Manager, Commerce Company, Executive Officer, Rakuten Group also said: “I am very pleased to be able to partner with Marriott, one of the world’s largest hotel chains, in this way. We will be able to offer a More valuable than ever,” he expressed his delight.

In conjunction with the partnership, the two companies will carry out cooperation commemorative activities. If you become a new member of Marriott Bonvoy through Rakuten Travel before February 28, 2022, and make a reservation at Marriott Bonvoy participating hotels in China, you will receive up to 35% off your first stay, as well as discounts at restaurants and bars dine. 20% discount. In addition, we have prepared benefits such as late check-out until 14:00 according to availability.

In addition, 120 groups of 240 people will be held to participate in the free hotel accommodation event. The campaign is open to those who are new to Marriott Bonvoy through Rakuten Travel and participate in the program by February 28, 2022, and winners will be announced in March 2022.


Additionally, until June 30, 2022, we’ll be hosting a Gold Elite Status Challenge to make it easier for you to advance to Marriott Bonvoy status. After you sign up for Marriott Bonvoy with Rakuten Travel, if you stay 8 nights at participating Marriott Bonvoy hotels within 90 days (some hotels are excluded), you will be upgraded to a one-year Gold Elite membership. Gold Elite members usually stay at least 25 nights per year, and in addition to ordinary member benefits, they can also get 25% bonus points, late check-out at 14:00, hotel welcome gifts and other benefits. .

In addition, for Marriott Bonvoy members, a “world-class gourmet experience” event will be held at six luxury brands in Japan, including the Ritz-Carlton Tokyo. You can participate using Marriott Bonvoy points.


How to sign up for Marriott Bonvoy from Rakuten Travel

To register with Rakuten Travel, search for the Marriott Bonvoy hotel on the Rakuten Travel website. A special price for Marriott Bonvoy members will be displayed, so clicking on that price will take you to the sign-up page. Rakuten membership information is automatically entered into the form so that members can easily join.

After that, you will receive an email from Marriott Bonvoy to your registered email address to activate your membership number and Marriott Bonvoy account, so click the “Activate Your Account” button in the email and enter The necessary information is activated and the process ends. You will receive an email stating that you have successfully set up online access to your Marriott Rewards account.

Regarding the benefits of Marriott Bonvoy and various activities available within Rakuten Travel, we are preparing to offer some benefits to those who have registered for Marriott Bonvoy.

Luxury sector drives market recovery, expectations for Go To

At the press conference, Mr. Menon commented on the current situation and future prospects of the tourism market. While expressing concern about the rise in the number of people infected with the Omicron strain of the new coronavirus, he said, “As countries ease entry restrictions and promote vaccination, the situation is improving compared with 2020.” Marriott’s room occupancy rate is also improving. , recovering to 58% globally in the third quarter of 2021. Hotels in Japan performed well in November and December, with luxury resorts said to have topped 2019 in some cases.

The future trend of global “revenge consumption” is highly anticipated. According to him, the luxury sector is particularly active. In the Maldives, which began to receive tourists in October 2020, the number of overnight stays in the company’s seven resorts has increased by 50% compared with 2019. Also, since business travel and group travel are recovering in China and the U.S., he speculates that the same trend will follow in Japan. We want to build a system that can offer customers a loyalty program. “


In addition, he also explained that the Japanese value experience and are keen to stay in a good place, so there is potential, and expressed his intention to strengthen development in Japan. Going forward, the company plans to open hotels not only in urban areas, but also in rural areas around World Heritage sites and national parks. The company has announced plans to open nine hotels in 2022 and plans to increase the number of hotels in Japan to 100 by 2023.


Mr. Karl Hudson, Vice President of Marriott International Japan and Guam

In addition, Mr. Karl Hudson, Vice President of Marriott International Group Japan and Guam, took the stage at the press conference and said, “Many people want to enjoy luxury travel in Japan, especially young people aged 22 to 30. It is very interesting that we tend to Do it,” he said. As for Go Travel, which is expected to resume after January 2022, “Last year’s event showed positive booking trends. We believe many domestic travelers will return to hotels as the event resumes,” he said hopefully.


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