Maldives

Maldives plans to reward tourists with new loyalty program

Maldives plans to reward tourists with new loyalty program


The “Maldives Border Miles” program was launched in December 2020.
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  • The Maldives plans to launch a loyalty rewards program in December in a bid to boost a tourism industry battered by the coronavirus pandemic.
  • According to its website, the Maldives Border Miles program says tourists earn points for each border crossing, which will entitle them to various perks and benefits.
  • What those perks are has yet to be announced.
  • While non-essential travel is no longer encouraged, the CDC warns that “travel increases your chances of getting and spreading COVID-19.”
  • Visit Insider’s homepage for more stories.

Pandemic-hit destinations around the world have gotten creative to attract tourists: Barbados, for example, allows people to live and work there for a year without income tax, while destinations in Mexico offer half of tourists’ accommodation bills.

Now, the Maldives has announced “Maldives Frontier Miles,” a loyalty program that rewards frequent travelers who visit the small South Asian island nation, as travel blogger Gilbert Ott of God Save the Points reports.

According to a press release from the Maldives Immigration, the program is led by the Maldives Immigration and the Ministry of Tourism and will be launched on December 1, 2020.

The program’s website outlines three levels of loyalty: Aida (bronze), which is where everyone starts; Antara (silver); and Abaarana (gold).

Each trip to the Maldives earns tourist points that add up to “exclusive benefits” and “privileges,” according to the program’s website, which says additional points are generated for visits on “special occasions.” Longer stays also earn more points, according to the program’s website.

According to a press release from the Maldives Immigration, “Each tier will be defined by a set of rewards, services or benefits that increase in value as membership progresses.” Details of the specific content of services and benefits have not yet been released.

Representatives for the Ministry of Tourism and Maldives Immigration did not immediately respond to Insider’s request for comment when asked for more information about the plan.

Longer stays also earn more points, according to the program’s website.
Extreme Photographer/Getty Images

In announcing the scheme, Immigration Director-General Mohammad Ahmad Hussain said that for guests traveling to the Maldives, who start their holiday as soon as they land, it could mean the scheme could welcome tourists at the airport.

According to a press release, Velana International Airport recently received Airports Council International’s Health Accreditation accreditation after implementing several cleaning and sanitation measures at the airport.

The Maldives reopened to all tourists on July 15, provided tourists can present a negative COVID-19 test taken no more than 72 hours before departure.

As of this writing, the Maldives has confirmed 10,157 cases and 34 related deaths, according to the Johns Hopkins University Coronavirus Resource Center.

While non-essential travel is no longer encouraged, the CDC warns that “travel increases your chances of getting and spreading COVID-19.”

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