Paris/Seoul, June 14, 2023 – Louis Vuitton unveils its latest Keepall campaign, starring South Korean rapper, singer-songwriter and music producer BTS’s j-hope.
(C) Louis Vuitton
J-hope, who was announced as Louis Vuitton’s brand ambassador in February this year, appears in a series of still photos wearing a monochrome tailored look and holding Louis Vuitton’s iconic “Keepall”. The performer rose to global stardom as part of 21st century pop icon BTS, using her well-known choreographic talents to pose for the camera with dance-like moves. The “Shoubao” in his hand seems to be integrated with his movements, changing from time to time.
(C) Louis Vuitton
Designed in the 1930’s, the Keepall’s versatility makes it perfect for weekends out and long road trips. Over the years, the Keepall has become the brand’s signature travel companion, featuring collaborations and popular limited editions with artists including Yayoi Kusama, Takashi Murakami and Stephen Sprouse. The “Keepall” campaign featuring j-hope will launch on Louis Vuitton digital and social media on June 14, 2023.
About j-hope
j-hope is a South Korean rapper, songwriter, music producer, and main member of the Grammy-nominated BTS. Gaining national attention as a dancer for the first time since his debut as a member of BTS in June 2013, he captured the hearts of millions of fans around the world. J-hope’s personal mixtape “Hope World” released in 2018 ranked 38th on the US Billboard 200, breaking the highest ranking for a Korean solo artist at that time. After that, the single “Chicken Noodle Soup” released in the second half of 2019 topped the US Billboard Hot 100. With the release of their 2022 debut solo album, Jack In The Box, j-hope will headline Lollapalooza in July 2022 – the first time in the history of a major US music festival that they will be on the main stage. Korean artists ─ ─ and headliners perform on the main stages of major festivals and events around the world. On February 17, 2023, the streaming release of the documentary “j-hope IN THE BOX” documenting his trajectory as a solo artist was released globally.
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has always provided the highest quality products with unique designs combining innovation and fashion. Today, we remain faithful to the creative, elegant and functional spirit of the “Heart of Travel” created by our founder, Louis Vuitton, through products such as travel bags, travel bags and accessories. It is boldness that makes the Louis Vuitton story. Respecting tradition, it opened its doors to the architects, artists and designers of history who pioneered ready-to-wear, shoes, accessories, watches and fine jewelry, as well as fragrances. These carefully crafted products are a testament to Louis Vuitton’s commitment to craftsmanship.
For more information, visit the official Louis Vuitton website at louisvuitton.com.
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