Japan

Launched the inbound version of the dynamic analysis tool “KDDI Location Analyzer” | 2023


-Contribute to the analysis and planning of tourism and business promotion by utilizing big data of foreign tourists visiting Japan-

  • KDDI Corporation
  • Navitime Japan Co., Ltd.

June 27, 2023

KDDI Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Takahashi; hereinafter referred to as KDDI) and Navitime Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Keisuke Onishi; hereinafter referred to as : KDDI) Navitime Japan) will launch a crowd flow analysis dashboard service “KDDI Location Analyzer (for foreigners visiting Japan) Powered by NAVITIME” (hereinafter referred to as the service) from early October 2023 ) Location data for places visited.will start offering
This service is a service that uses the big data of high-precision location information owned by Navitime Japan to analyze the dynamics of entry. In addition to planning the tourism policies of local governments, inbound services of various industries can also be verified and improved based on data, helping to provide more attractive inbound tourism experiences and expand consumption.

<分析結果畫面>

■Background

  • After hitting a record high of 31.88 million in 2019, the number of inbound tourists will drop sharply to 246,000 in 2021 due to the impact of the COVID-19 crisis, less than 1/100 of the previous year. As the global epidemic tends to end, this number will increase significantly to 8.64 million by the end of May 2023. It is believed that the recovery trend of inbound demand will continue (Jump to applicable itemNote 1).
  • In March 2023, the Japanese government decided on the “Basic Plan for National Tourism Development” (Jump to applicable itemIn note 2), we aim to recover inbound demand in 2025 after 2019. In addition, in May 2023, the “New Era Entry Expansion Action Plan” (Jump to applicable itemNote 3) It will be decided that, in addition to attracting tourists, we will also promote economic revitalization activities such as foreigners visiting Japan for business purposes going to other regions.
  • On the other hand, Japan’s tourist information differs from other countries, and categories and popular spots vary depending on the country or region. Local governments and enterprises need to formulate, verify and improve detailed tourism strategies according to the characteristics of each country and region. In addition, there is a greater demand for objective information on the flow and dynamics of inbound tourists.

■ Overview of this service

  • This service is a route search and multilingual tourist information application for foreigners visiting Japan from Navitime Japan.open in a new window“Japan Travel by NAVITIME” is a service that can analyze the flow and dynamics of inbound people in each of 20 countries and regions based on inbound GPS data and attribute questionnaires obtained with user consent.
  • By utilizing GPS positioning information, narrow area grids (125m) and facility dimensions can be analyzed, and inbound flow and dynamics can be analyzed in detail. For example, it is possible to design optimal routes for each area and facility based on the difference in visit dynamics between Japanese and foreign tourists, and to set optimal tour routes by nationality in tourist attractions that provide multilingual guidance. Do.
  • It can be operated as intuitively as Japan’s crowd flow big data analysis tool “KDDI Location Analyzer” (hereinafter referred to as KLA), which is used by many local governments and corporate customers, and because of its easy-to-use UI/UX: It has UI/UX. Local governments and businesses using KLA can immediately perform inbound analytics without having to learn anything special about how to do it.

As an initial demonstration of this service, we analyzed inbound tourism destinations in cooperation with Okinawa Prefecture, Naha City in Okinawa Prefecture, Hiroshima Prefecture Tourism Federation, and Kanazawa City in Ishikawa Prefecture. By using the service, it is possible to visualize and visualize the flow of people and the routes of inbound tourists by country, and it is evaluated that it can be used for the development and validation of evidence-based marketing and tourism measures by country.

Through this service, KDDI and Navitime Japan will contribute widely to measures for foreign tourists visiting Japan.

Please see the attachment for details of the service and a high-level demo.


<附件>

■ Details of “KDDI location analyzer (for foreign tourists visiting Japan) Powered by NAVITIME”

1. About this service

2. Service fee

Please contact us individually using the contact information below.

3. Offer start date

After early October 2023

4. Application method/consultation

If you are considering using this service,open in a new windowPlease contact us here.

■ Preliminary validation of tourism point analysis

Before providing this service, we analyzed the inbound dynamics of Okinawa, Kanazawa and Hiroshima. At the same time, we used KLA to analyze the dynamics of Japanese people in Japan in order to understand the trend of Japanese inflow and entry.

1. Through the analysis of the resident population, visualize the frequented areas (near Kokusai Street, Naha City, Okinawa Prefecture)

Inbound flow (resident population) Domestic flow (resident population)

<Survey>

  • Inbound and domestic travelers are mainly concentrated on Kokusai Expressway, but also around Kenchomae Station and commercial facilities.

<負責人的評論>

IT Innovation Promotion Division, Ministry of Commerce, Industry and Labor, Okinawa Prefecture, Tourism Policy Division, Ministry of Culture, Tourism and Sports
“Okinawa Prefecture positions “ResorTech Okinawa” as an umbrella term for efforts to promote social and economic DX in the process of realizing a digital society, and aims to accelerate DX in all industries. Especially in tourism, as a leading industry in the prefecture, we DX of diversified and high-quality tourism is being promoted to realize “sustainable tourism destinations selected from all over the world”. In this demonstration project jointly carried out by KDDI and Navitime Japan, it is difficult to comprehensively and objectively grasp tourist spots in the prefecture The number of tourists from various countries, this data will trigger DX in the tourism industry and other industries in the prefecture, and will be used to create high value-added content that meets the needs of tourists and is expected to be used in various occasions such as marketing based on evidence. We hope This demonstration project can be an opportunity to advance data utilization and DX across industries in the county.”

Mr. Ota, Director of the Tourism Division of Naha City, Okinawa Prefecture, made the following comments on the analysis results.
“Naha City has Naha Airport, the air gateway to Okinawa. More than 10 million domestic and foreign tourists visited before the new crown crisis. As of 2019, the number of overseas tourists has increased year by year. The number of tourists has increased and their needs have diversified. In order to meet these needs, we I think it is necessary to carry out crowd flow data analysis and fixed-point observation. I think that accurately capturing and visualizing the trend of inbound tourists staying in Japan, digital technology, etc., will help the formulation of future tourism policies. I think it will be very interesting if data analysis can be done .

2. Analysis of Tourist Sources (Peace Memorial Park and Hiroshima City, Hiroshima Prefecture)

3. Grasp the visit trends of different time periods (Kenrokuen, Higashi Chaya Street, and around Omicho Market in Kanazawa City, Ishikawa Prefecture)

(refer to)

■About “KDDI Position Analyzer”

“KDDI Location Analyzer” (KLA) is an analysis tool jointly developed by KDDI and Giken Shoji International Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Tomomi Kojima). Location information big data and attribute (gender, age group) information of au smartphones with data usage permission (Jump to applicable itemNote 4) It can be used to analyze the number of visitors to stores, facilities and specific areas, trends by time zone and weekday, and visitor attributes. It has been introduced as a regional marketing tool used by multi-store chains, manufacturers of consumer goods, various service industries, business development developers, local governments, and financial and real estate consultants.

More information on “KDDI Position Analyzer”open in a new windowhere




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