South Korea

Korean popularity continues to grow (1)

Korean popularity continues to grow (1)


by Lacey Palatinate
Last Updated: Tuesday, March 21, 2023 10:00PM EST

South Korea, considered by many to be an emerging destination, has continued to rise in popularity this year as Korean pop culture spreads around the world.

Just last week, Time magazine announced that South Korea’s Jeju Island—a picturesque volcanic island dubbed the Hawaii of Korea—was named one of the magazine’s 50 Greatest Places in the World for 2023.

Ten months after launching a dedicated Korea brochure and first itinerary, InsideAsia Tours, the leader in guided tours in Asia, has responded to popular demand by adding three new itineraries in Korea, including an affordable itinerary and one suitable for teenagers family itinerary.

“The Hallyu wave, also known as Hallyu, is a phenomenon that arouses people’s interest in contemporary Korean culture and continues to grow around the world through the spread of Korean pop music and Korean dramas. Therefore, Jason J. “We’ve seen a growing desire to travel and explore South Korea and look forward to showcasing this amazing destination to tourists,” said Jason Martin. “

Airlines are following suit: In December, Delta Air Lines expanded nonstop service to South Korea with a new three-day-a-week flight between Seattle-Tacoma International Airport and Seoul’s Incheon International Airport, offering 15 round trips. Flights to destinations and Korea. US Weekly.

“Since reopening in April, South Korea has seen a strong rebound in travel demand, leading the recovery in Asia,” Delta vice president Matteo Curcio said in the initial statement.

Haedong Yonggungsa Temple, Busan, South Korea.  (Photo via Reabirdna/iStock/Getty Images Plus)
Haedong Yonggungsa Temple, Busan, South Korea. (Photo via Reabirdna/iStock/Getty Images Plus)

Aside from current trends in pop culture, music and TV shows, South Korea has many other reasons why tourists are so interested in this small country. Like Japan, it offers thousands of years of history and culture in a convenient manner, with ample train, bus and plane routes across the country.

It offers a delicious food culture and is relatively cheaper to visit than Japan, making it suitable not only for people who have already visited other parts of East Asia, but also for international travelers on a budget.

Travel advisors who want to learn more about planning a trip to South Korea should consider enrolling in the Travel Agent Academy’s free Korea Travel Specialist Program.


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