Kakaku.com hopes to double ordinary profit and top 10 billion yen in three years = president | Reuters

(Tokyo (Reuters)) Kakaku.com, which operates a price comparison site2371.TChief executive Minoru Tanaka said in an interview with Reuters on the 25th that he hoped that in the fiscal year ending March 31, 2012, ordinary income would exceed 10 billion yen in three years.

The fiscal year ended March 2010 is expected to be 5.1 billion yen (an increase of 29.5% over the previous year), with the goal of more than doubling. The company plans to increase revenue by increasing the number of users and views of websites operated by the group by enhancing content targeting women and young people, as well as services provided through mobile phones.

Kakaku.com operates various information sites such as price comparison site Kakaku.com, gourmet information Tabelog, travel information FourTravel, and movie information eiga.com. In July, the number of users of the Group’s website increased by 66.4% year-on-year to 41.12 million, and the total page views (ie page views of each website) increased by 50.4% year-on-year. A year-on-year increase of 948.08 million, the popularity is hot.

<50歲，100億日元退休>

On the 6th of this month, the comprehensive profit forecast for the fiscal year ending March 2010 was raised, with sales of 12.7 billion yen (previously forecasted to be 12 billion yen) and ordinary income of 5.1 billion yen (previously forecasted to be 4.9 billion yen) ) ). Regarding the medium-term profit target, the president said, “I hope to break through 10 billion yen, double sales within three years, and more than double (recurring) profits. I am 47 years old now, but I plan to exit within three years. “When I’m (usually) 50 years old. My dream is to retire after seeing a profit of 10 billion yen. “

Founded in 1997, the company provides price and product information on personal computers and peripherals on the Internet. It was the time when the Internet was really starting to spread, and it was also a time when consumer confidence was low due to factors such as the Asian economic crisis and the bankruptcy of Yamaichi Securities. President Tanaka commented on the current strength of the business, saying, “Our company was established at a time when consumer demand was growing wisely, but from last year to this year (due to the economic crisis), Japanese consumers I think coincidentally, our website because This mentality is used,” he stressed. “We think the downturn is good for us,” he said.

<9月後向上修正>

Regarding the possibility of raising the profit forecast for the fiscal year ending March 2010 again, the company’s president said, “September is the month with the highest sales and profits in the second quarter (July-September), so it is expected that at the end of September, will be high. If we see that happening, we may make adjustments if necessary,” he said.

The company is increasing the number of users by increasing the types of websites, but President Tanaka said that one of the future challenges is to cultivate women and young people. “Nearly 70% of the users on our website are men, and the age composition is also very high, between 30 and 60 years old, and they are more experienced than the general Internet.” “In the future, how to increase content for women, As well as (Kakaku.com) being able to have close contact with students is an important issue for the growth of our company. There is an urgent need to consider whether we can provide

(Reuters Japan News, Kentaro Hamada)