Japan Travel Searches Soar: Summer Traveler Trends and Destination Trends 2023 | HotelBank
Tripadvisor®, the world’s largest travel platform, released its summer travel trends for 2023. According to the company’s awareness survey, 78% of travelers and 65% of Japanese travelers plan to travel during the summer. This is a significant increase over the same period last year (24%) and spring 2023 (49%).
2023 Summer Travel Status
In terms of whether to travel, 65% of Japanese tourists plan to travel in summer, a significant increase from 24% in the same period last year. From the perspective of travel distance, 80% are domestic travel, 5% are international travel, and 15% are domestic + international travel. Compared to summer 2022, 11% of respondents said they would spend “a lot more” on travel, 46% said “slightly more,” 41% said “the same,” and 2% said “less up”. “.
Willing to travel to Japan
Searches for travel to Japan by global travelers have decreased by 35% compared to 2019 and decreased by 1212% compared to 2022. Almost 78% of global travelers also plan to travel during the summer, with 46% traveling domestically, 27% traveling internationally, and 28% traveling both domestically and internationally.
Tourist destinations and travel destinations popular with tourists show strong recovery trend
Popular destinations for Japanese tourists include Hokkaido’s Chuo Ward, Onna Village in Okinawa Prefecture and the city of Miyakojima. On the other hand, domestic tourism destinations such as Maihama City in Chiba Prefecture, Hebei City in Ishikawa Prefecture, and Morioka City in Iwate Prefecture have shown a strong recovery trend.
Japan travel search volume
According to website usage data, the search volume for domestic travel during the Golden Week in 2023 is -66% compared to 2019 before COVID-19, and -37% this summer, showing a steady upward trend. The percentage of Japanese tourists considering traveling abroad or domestically and internationally has also increased, indicating that their willingness to travel abroad is gradually increasing.
Searches by global travelers for inbound travel to Japan are down 35% compared to 2019 and down 1212% compared to 2022. Almost even. Chuo Ward in Hokkaido, Shinjuku Ward and Minato Ward in Tokyo are popular tourist destinations for overseas tourists, and Minato Ward in Tokyo was mentioned.
summarize
The above results show that compared with before COVID-19, travel awareness is showing a recovery trend, the motivation to travel abroad is gradually increasing, and interest in traveling to Japan is increasing. Based on these data, it is necessary to continue to monitor future travel trends.
