Hong Kong and Los Angeles, March 30, 2023–(BUSINESS WIRE)–The Hong Kong Tourism Board (HKTB) held the Hong Kong Tourism Overview 2023 this morning (March 30) at the Hong Kong Convention and Exhibition Center for the first time since Hong Kong reopened. Field return. Travel Overview and more than 1,600 Hong Kong, Mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, conferences, conferences and other industry representatives discuss travel trends and share details of the latest strategic plans of the HKTB and online Exhibition operators, cruise lines and other tourism sectors.
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The Hong Kong Tourism Board organizes Tourism Overview 2023 themed “Moving Forward in Steady Recovery” to discuss the latest tourism trends and share the Board’s future plans. (Photo: Business Wire)
Dr. Pang Yiu-ka, Chairman of the Hong Kong Tourism Board, with the theme of “Stride forward in a steady recovery”, said: “Hong Kong has returned to normal and welcomes tourists from all over the world to return. The tourism industry will gradually recover.” Today’s “Travel Overview” is exactly the gathering A platform for people in the industry to discuss ways to revitalize Hong Kong’s tourism industry. In the mainland and around the world, we can cooperate with surrounding cities to build a tourism brand of the Greater Bay Area for the regional and international markets. level of excellence. “
In his business update, Mr. Cheng Dan-yan, Chief Executive Officer of the HKTB, introduced the four strategic priorities of the HKTB for the coming year. First, the HKTB will drive a strong recovery in all travel-related industries while cementing Hong Kong’s reputation as an events capital. In addition, the HKTB will continue to work with cities in the Greater Bay Area to develop tourism in the Greater Bay Area and one-way multi-destination tourism. The HKTB will also maintain close cooperation with the industry to strengthen support for them and improve service quality.
In addition, the HKTB also invites industry leaders and representatives of international companies to share insights on topics such as “In-depth discussion on mainland tourism trends after the epidemic” and “Global and regional consumption trends affecting Asian tourism in 2023”, providing insights from multiple perspectives The development trend of the tourism industry after the epidemic and grasp new opportunities.
The first session: In-depth discussion on the trend of mainland tourism after the epidemic
Ms. Sun Jie, CEO of Ctrip Group: “The willingness of Chinese mainland tourists to travel abroad continues to be strong, and Hong Kong is undoubtedly the first choice destination. It is important for the tourism industry to adapt and innovate to meet their changing needs. We are committed to working with our Hong Kong We will cooperate with valuable partners to provide a variety of travel options and provide unforgettable trips and experiences for travelers from mainland China and around the world.”
Session Two: Global and Regional Consumer Trends Shaping Asia’s Travel Industry to 2023
Mr. Bailey, KPMG China Asia Pacific Consumer and Retail Leader, shared his insights on the global and regional consumption trends in the Asia Pacific region, “Hong Kong returns to tourists and businesses, and it is expected that the Asia Pacific region will return to become the largest regional tourism market by 2025. In order to To stay ahead of the competition, the travel and retail industry should be ready to innovate and seize opportunities to meet the needs of today’s consumers, especially the growing Gen Z consumers. Hong Kong will be a technology and innovation hub with rising ESG. Finally , our people are always a key asset in showcasing the best of Hong Kong’s tourism offerings.”
Market Dynamics of HKTB
At the briefing session, Ms. Peter Yip, Vice President of the HKTB, outlined the marketing strategies of the HKTB in the mainland, short-haul and long-haul markets, including converting more tourists into overnight visitors, encouraging tourists to stay longer in Hong Kong, and actively enhancing Hong Kong’s International popularity and attracting tourists with a new tourist attraction of the city. HKTB representatives from various offices in the Mainland and overseas also participated in the breakout sessions to reconnect with the local tourism industry and bring the latest insights from their respective markets.
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