Halfaday! Calling all volunteers! This Saturday is Earth Day, and the Guam Tourism Bureau and the Taipei Economic and Cultural Office have teamed up to make a difference.
TECO and GVB will work with local residents and even tourists to pick up trash and collect recyclables at Gov. Joseph Flores Park on Ypao Beach.
The event is another important milestone in the bureau’s path to revitalizing the local tourism and hospitality industry as a DMO fully committed to sustainable tourism.
The combination of TECO and GVB shows that Taiwan’s de facto consulate and the government of Guam are on the same page on reopening air transit between the two islands.
Every government, plus volunteers from Taiwan and Guam, when visiting Guam’s beaches, attractions, or popular parks, shows a conscientious duty to leave the environment better than they found it.
Seeing how visitors from the Pacific Basin Group of Rotary Clubs from Japan, CNMI, Palau, and Micronesia helped clean up Ypao last month, our marketing department went the extra mile to share Earth Day beaches with recent plane passengers from Taiwan Clearing the flyers they arrive in Guam every five days on extended Starlux charter flights via Lion Travel.
Over the weekend, GVB was delighted to welcome a Taiwanese media group of over 30 representatives who visited the island and reported on their adventures.
quick response
It’s really quite remarkable if you think about it.
Last month, I publicly challenged local businesses and organizations to help GVB be proud of our destination and make the island shine for our post-pandemic guests by cleaning up litter and debris and maintaining parks and public spaces.
While GVB’s staff and management have been sweating in trimming and painting parks and walkways, I know our small team can only do so much before tourists from Guam’s main Asian source markets start arriving. We’ve seen for three years. The largest number of COVID-19 starts.
However, since my Tourism Works column published a plea for help, a growing spirit of volunteerism has been reverberating through Tumon Bay.
First, with the arrival of Rotary International District 2750, the Korean Guam Tourism Association will be conducting a separate garbage collection for Ypao Beach, and KGTA’s commitment to quarterly cleaning!
on time
And thank God for all this cooperation and clean timing! Last week, 34 participants from some 27 Japanese travel agencies specializing in group and MICE tours kicked off their visit to Guam by attending a trade show event held at the Dusit Thani Guam Resort.
They also enjoyed a four-day “ONE Guam FAM Tour” led by one of Wing Travel’s writers, familiarizing them with local hotels and restaurants and booking optional tours for them.
The delegation also watched last weekend’s Ko’ko’ road race in Guam.
Our “ONE Guam” concept for the recovering Japanese market aims to promote unity.
By emphasizing GVB’s partnerships with agencies, airlines and local suppliers, and by promoting the island’s cultural uniqueness, we work together as a team to enhance Guam’s appeal.
Japanese travel agencies specializing in group tours and MICE (Meetings, Incentives, Conferences and Exhibitions) are on the island to learn, update and gather information to formulate their itineraries to meet customer expectations as Japanese outbound travel picks up due to the Kishida incident Gov1 The month announced that it would downgrade COVID-19 to a common flu by May 8 and ease travel restrictions throughout the summer.
With United and Japan Airlines ramping up flights, GVB is determined to provide as many seats as possible for the influx of travelers from Japan in the summer to help gain market share faster and speed up recovery.
Naturally, we hope that through the 36 months of hardening the infrastructure and working with industry players and government agencies to clean up the abandoned property and clean up the island, this will increase customer satisfaction as we try to impress the higher profile ones who need more spending Traveler empowerment and maintaining a greater awareness of cultural preservation and environmental protection.
Even in the early stages of Destination Guam’s recovery, a recent outbound survey of tourists returning to South Korea from Guam revealed some encouraging statistics. Statistics showing negative perceptions are also instructive, but this must be reversed soon to enhance Guam’s image as a desirable vacation destination.
destination expectations
- Satisfied: 58%
- More than: 33%
- Not satisfied: 09%
praise
- Beach/Ocean: 32%
- Relax: 17%
- Natural: 13%
Bad review
- Expensive: 26%
- Food: 18%
- Doing too little: 14%
While some South Korean tourists have expressed concern about excess trash piling up in the places they visit, current organizing efforts are curbing this neglectful trend.
Thankfully, GVB Director of Tourism Research and Strategic Planning Nico Fujikawa and his team are working with the island’s mayor to develop attractions in all 19 Guam villages that tell the story of Guam’s 4,000-year-old kotturan Chamoru (Chamoru culture).
