saber company Signed a new distribution agreement with Great Bay Air Hong Kong.
Great Bay Air content will be integrated into Saber’s global distribution system and will be accessible to Saber-connected travel agencies.
It enables airlines to reach a wider audience and maximize their distribution.
The transaction further strengthens Saber’s presence in the Hong Kong tourism market.
Saber-connected travel agents will be able to provide the best offers for GBA flights.
“We launched regular service in July 2022 and are now focusing on expanding our regional network,” said Gloria Slethaug, General Manager Marketing and Sales, Greater Bay Area.
“Choosing the right technology partner is critical to enhancing our distribution capabilities to travel agencies.”
Great Bay Air aims to play an increasing role in the growth of Hong Kong’s tourism industry.
The airline launched its maiden flight to Bangkok last summer and more recently Ho Chi Minh City, adding a sixth destination to its network.
The company plans to expand its fleet and add more international services in the coming years.