Singapore, May 29, 2023 /CNW/ — Summer is upon us, and people from all over the world are gearing up for upcoming travel, eager to make up for lost time. According to data from Ctrip, global travel bookings in summer (June 1 – August 31) already surpassed 2019 levels, with intraregional travel leading the way.
Overall, bookings on the Ctrip platform this summer have increased by 170% compared to the same period in 2022. Specifically, summer bookings soared 356% year-on-year thanks to the easing of travel restrictions in the Asia-Pacific region. AsiaThis summer, the European market grew by 72% year-on-year.
Passengers “wait and see” for long-distance travel
Short-distance regional travel is the first choice for travel this summer, and short-distance flight bookings account for 44% of all bookings Asia More than half Europe (67%).On the other hand, the percentage of summer long-distance travel Europe From 48% in 2019 to 13% this year; Asiawhich rose slightly to 27 percent from 22 percent in 2019.
Specifically, Asian travelers are focusing on traveling closer to home.Top 10 cities with the most bookings Asia yes – Bangkok, Seoul, Tokyo, Hongkongand Taipei.
Likewise, in Europe9 out of 10 destinations booked this summer are European cities, such as London, barcelona, madridand Paris; Bangkok is the only destination on the list Europe.
Interestingly, although European users are in a “wait and see” mode for long-distance travel, the search demand is still prominent – Ctrip search data found that European users are looking for Asian and middle East destination, with Bali, dubai, Bangkok, Hongkongand Marrakech in the top 10 most searched hotel destinations.
“We’ve seen a strong rebound in short-haul travel across all of our global markets this summer,” he said. Chen LeiCEO of Hotel Division of Ctrip Group. “As flight and hotel capacity continues to increase, and the global industry better prepares for the return of international travelers, we can expect a faster return to long-haul travel in the near future.”
Coastal cities and island tours become a trend Europe
This summer, some emerging destinations have become the fastest-growing destinations for Ctrip users’ bookings, including coastal or island destinations, such as Fuerteventura, Lanzarote and Santander. Spainand the Greek island of Kefalonia.
More travelers are also heading to remote or rural areas for unusual travel experiences.Tourist destinations with unique culture and scenery have proved popular this summer, such as Lijiang China and Zhanguan Village Japan.
Music Festivals, Theme Parks—New Engines for Summer Tourism in Asia
After three years of waiting, music fans are here Asia Finally welcoming their favorite bands and musicians back to the area.Concerts, music festivals and other major music events are in full swing in major cities across the country Asiabecoming a new engine to attract more tourists.
Ctrip UGC platform travel circle of friends data shows that the discussion of “going to a concert” during travel is on the rise Hongkong and Korean sites, especially mainland Chinese music fans hoping to influx Hongkong Concerts and shows in 2023.
Theme parks and water parks have attracted the attention of visitors this summer, with some new ones opening in the region, such as “Making of harry potter” exist Tokyowhich will be the largest indoor harry potter World Attractions and the First Warner Bros. Studio Tour Asia.
“The fact that the majority of travelers this summer have taken an intra-regional vacation doesn’t mean they’ll have less fun. This summer’s travelers are seeking unique and exciting travel experiences they’ve missed out on over the past three years ,” Ctrip Senior Marketing Director Han Feng Comment.
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