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From “ADDICTION”, a limited edition compact case with 94% plastic parts using recycled materials will be released~FALL 2023 COLLECTION “SO PRISMATIC”~

From “ADDICTION”, a limited edition compact case with 94% plastic parts using recycled materials will be released~FALL 2023 COLLECTION “SO PRISMATIC”~


Kose Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Kazutoshi Kobayashi) is a new fall 2023 collection of the makeup artist brand “ADDICTION” (3 types and 11 types / 2,530 to 4,180 yen including tax) “. Limited edition Edition (7 pieces, 7 types / 1,320 to 4,180 yen including tax), including compact cases using recycled materials “The Compact Case Ⅰ ‘So Prismatic'” and ‘The Compact Case Ⅱ ‘So Prismatic” will be released in 2023 It will be available at department stores nationwide, cosmetics specialty stores, and official online stores from August 4. In terms of global expansion, it will be available at stores in Korea (duty-free shops), Taiwan and Hong Kong (*1) and online in China (cross-border e-commerce) ) release (*1).

(*1) Release dates and introduced items vary by country and region.

*The content of the contract is for reference only.

The 2023 autumn series limited edition “The Compact Case I “So Prismatic”” and “The Compact Case II “So Prismatic” released this time, 94% of the plastic parts are made of recycled materials. This is a sustainable compact case that will Consideration for the environment is combined with high design.

The theme of the autumn series is “SO PRISMATIC” (representing the world view of “So Prismatic”. The delicate gray of the main body that matches the subtle color of the top plate is also reproduced with recycled plastic.

“ADDICTION” proposes makeup that can express individuality to everyone who pursues their own style regardless of nationality or age. In addition, we are actively involved in sustainable initiatives that consider the global environment, such as reducing the use of shopping bags, and we are carrying out activities to reduce the amount of plastic discharged into the world, such as collecting boxes.

(*2) Instructions for plastic case recycling:https://www.addiction-beauty.com/site/t/t1123/

ABOUT THE FALL 2023 COLLECTION “SO PRISMATIC”

When you find something you love from your heart, your skin will glow with radiance.

A collection that instantly gives your eyes and cheeks a miraculous glow.

The message it contains is that I want you to face the feelings that you hide by pretending not to see, to experiment with what you feel without fear of change, and to discover the multifaceted possibilities of your hidden self. .

About “Addiction”

(*addicted: absorbed, unable to quit, hooked, addicted, addicted)

“ADDICTION” debuted on July 15, 2009 as a makeup brand that combines the global experience and sensibility of makeup artists active around the world as creative directors with our company’s development and technical capabilities. . In January 2020, on the occasion of the 11th anniversary of the brand’s birth, we welcomed KANAKO, who is based in New York, as the creative director, and opened a new “ADDICTION”. Adopting “ADDICTION TOKYO” as a product logo, under the name of Tokyo, which creates new culture and continues to spread various styles, as a brand originating in Japan, it has the delicate and supple sensibility unique to Japanese artists. We send BEAUTY for all those who seek their own style, regardless of nationality or age. As one of KOSÉ’s key global brands, it is sold in department stores and cosmetics stores nationwide, as well as in Korea, Hong Kong, and Taiwan. It is also sold on some EC websites, including official online stores and cross-border EC in China.

◇ Addiction official website/online store:http://www.addiction-beauty.com

ADDICTION 2023 FALL COLLECTION “SO PRISMATIC” ON AUGUST 4, 2023

New product (3 items and 11 varieties) Limited edition (7 items and 7 varieties)

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Product name

expertise

number of colors

desired retail

price

addiction

eye shadow prism

(New product 5 colors, limited product 1 color)

An eyeshadow that adheres to the lid with a transparent color travel pearl film that changes color depending on the angle.

6 colors

2,300 yen (excluding tax)

2,530 yen (tax included)

addiction

multi-shade eyeshadow

(new product)

Color-treated eyeshadow with a fresh, glossy texture that complements bleed-out color.

5 colors

2,300 yen (excluding tax)

2,530 yen (tax included)

addiction

Blush Pearl

(limited product)

As if releasing the passion hidden in my heart

Aggressive pink blush.

1 color

3,000 yen (excluding tax)

3,300 yen (tax included)

addiction

The Nuances of Blushing

(limited product)

Fluffy and familiar, as if melting into the skin,

Express your personality captivatingly in a variety of brilliance

nuance.

1 color

3,000 yen (excluding tax)

3,300 yen (tax included)

addiction

The Compact Case I “Prism”

(limited product)

Sustainable compact with 94% recycled content in its plastic parts.

_

1,200 yen (excluding tax)

1,320 yen (tax included)

addiction

compact case

II “So Prismatic”

(limited product)

Sustainable compact with 94% recycled content in its plastic parts.

_

1,700 yen (excluding tax)

1,870 yen (tax included)

addiction

Mascara Color Nuance WP

(1 color of new product, 1 color of limited product)

A colored mascara with nuances of hidden energy.

2 colors

3,800 yen (excluding tax)

4,180 yen (tax included)

addiction

Skin Protection Color Control

(limited product)

An aurora color primer that contains a variety of pearls, and a refreshing sunscreen that contains 90% beauty essence*.

* Essence is a lotion that does not include powder.

1 color

3,800 yen (excluding tax)

4,180 yen (tax included)



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