Fraudulent TripAdvisor Reviews ‘Accounted for Only 4.4%’, 72% Announced Detected Before Publishing | Review Lab


On April 11, TripAdvisor released the third edition of its Review Transparency Report.

In 2022, TripAdvisor announced that it will publish 30.2 million posts on TripAdvisor, of which 4.4% will be judged as false or fraudulent.

TripAdvisor Releases Third Version of Review Transparency Report

Travel platform TripAdvisor publishes a review transparency report every two years.

The company announced on April 11 that it has published the third edition of this report.

4.4% of fake reviews

With 30.2 million posts on TripAdvisor in 2022, as the COVID-19 global pandemic recedes, the number of people traveling and eating out has really resumed I’m climbing

This is a 20% increase from 2020 when the previous report was published.

Of the 30.2 million posts received in 2022, “only” 4.4% (1.3 million posts) were determined to be false or fraudulent.

Of these, 72% were rejected before the post was published. This is up from 67% in 2020.

About 25,000 cases related to paid review companies removed

Some fake or fraudulent reviews come from paid review companies, which negatively affects user trust.

In 2022, TripAdvisor removed 24,521 reviews related to paid review companies.

Nearly half of them came from the same six countries (India, Russia, US, Turkey, Italy and Vietnam).

With more than 11.1 million hotels listed on TripAdvisor, by 2022, more than 33,000 hotels will receive fraudulent ranking penalties and 341 warning badges.


Tripadvisor: Tripadvisor’s Review Transparency Report Shows Only 4.4% of Listings Are Found to be Fake


The Mouth-to-Mouth Lab is for store managers who are having trouble attracting customers and marketing online.

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Therefore, this time we will hold a workshop where Mr. Nagayama asks questions “from the basics” from a beginner’s perspective. Mr. Nagayama provides consulting services such as the use of Google Business Profile to a wide range of industries including local businesses and tourism, and is also officially recognized by Google as an expert, so to speak, “Google Business Profile Professional”. By asking Mr. Nagayama questions from a beginner’s point of view, we will provide easy-to-understand and in-depth explanations even for those who are not familiar with Google Business Profiles and those who are not good at difficult terms!

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Google Maps/Google Places Profile Updates Report

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The “MEO/Word-of-mouth marketing summary (March 2023 edition)” publishes the latest information such as Google Maps and Google Business Profile (My Business) every month.

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It’s full of useful information for local search initiatives and word of mouth marketing, including Google Places Profiles (My Business)! Please take a look.

See more about materials

Get started with your Google Business Profile here![LearnfromthebasicsofGoogleBusinessProfile!)

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This report summarizes how to use the latest version of “Google Business Profile” in 2023 under the guidance of Google Business Profile expert Mr. Takuya Nagayama.

I want to use my Google Places profile for future customer acquisition efforts! Of course, the business operator is full of useful information for those who are already using it!

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We provide the latest in Google Business Profile knowledge that you can only learn here for free!

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The store school “Mouth Review Academy” that I attended during my preparation,Google Maps and Google Places TextbookPublished for free!

The Google Business Profile was created under the supervision of Mr. Nagayama, an official Google-approved diamond product expert, which can only be learned here.

We provide the latest online customer acquisition methods (for free) to store managers and store marketers of restaurants, tourist facilities, retail stores, lodging facilities, etc.

Take a look at “Google Maps Textbook”


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