Established the local corporation “ESCRIT Taiwan” as the first base in Asia to meet the needs of “inbound marriage” Opened a directly-operated wedding salon “Bright Day Wedding” Company release

– City weddings in conveniently located locations centered on popular resorts –

Escrit Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Shibuya Morihiro, Tokyo Stock Exchange First Section: Stock Code 2196, hereinafter referred to as Escrit), mainly engaged in the planning and management of wedding ceremonies and receptions business, established the Taiwanese subsidiary ESCRIT.Taiwan, and will open the first directly-operated salon “Bright Day Wedding” (Address: 3rd Floor, Section 50, Section 4, Zhongxiao East Road, Daan District, Taipei City) in Asia.

In 2017, the number of foreign tourists visiting Japan hit a record high, reaching 28.691 million, a year-on-year increase of 19.3%. In addition, the number of foreign tourists visiting Japan from East Asia (China, Korea, Taiwan and Hong Kong) accounted for 74.2% of the total. Both figures are record highs and are expected to continue to grow in the future. (Source: Japan National Tourism Organization, January 2018 “Estimated Number of Foreign Tourists Visiting Japan in Fiscal 2017”)

This time, in parallel with measures in the sluggish domestic market, Escri aims to gain new Asian demand for wedding ceremonies and receptions in Japan (inbound weddings), and Taiwan is known as a pro-Japanese country. open.

Escrit, which undertakes about 8,000 weddings every year, will respond to the diverse needs and motivations of weddings through this initiative, and use “ESCRIT Taiwan” as a base to strengthen the Asian market and revitalize the market. We will work hard for this.

“ESCRIT Taiwan” establishment background

1. Growth of the inbound market/Increase of tourists visiting Japan from Asia
In 2017, the number of foreign tourists visiting Japan increased by 19.3% year-on-year to 28.691 million, a record high. In particular, 74.2% of tourists came from East Asia, including China, South Korea, Taiwan and Hong Kong. Both hit record highs and are expected to continue growing in the future. (Source: Japan National Tourism Organization, January 2018 “Estimated Number of Foreign Tourists Visiting Japan in Fiscal 2017”)

2. The demand for domestic wedding celebrations is diversified and the market is sluggish
In 2016, the wedding ceremony and reception market size was 1,408 billion yen, which was 99.4% of the previous year in terms of business sales. In 2017, it is expected to reach 1,396 billion yen, a year-on-year increase of 99.1%, and in 2018 it is expected to reach 1,388 billion yen, a year-on-year increase of 99.4%. The market is expected to continue to shrink in the future as the number of marriages decreases and the number of people holding weddings and receptions decreases. (Source: “2018 Wedding Dress Market Survey”, Yano Research Institute Ltd. March 2018)

3. Increase in “inbound weddings” in domestic resorts such as Okinawa
The number of overseas vacation weddings held in Okinawa in 2017 hit a record high of 2,066 (a year-on-year increase of 110.7%), and there are signs of further growth. (Source: Okinawa Prefectural Government March 2018 “Okinawa Resort Woodin Statistical Survey Results from January to December 2017”)

Bright Day Wedding Overview/Initiative

“Bright Day Wedding” includes resort weddings that have become popular in Asia, and the feature of the wedding hall operated by Escrit “ceremony hall located in a location easily accessible from major terminals in Japan”, and “all the services we provide.” Our goal is to create more demand for inbound weddings by implementing city weddings, “because we aim to produce in-house so we can achieve high quality”.

Company Name: ESCRIT Taiwan (Chinese company name: ESCRIT Wedding Co., Ltd.)
salon name: bright day wedding
location: 3rd Floor, No. 50, Section 4, Zhongxiao East Road, Daan District, Taipei City
home page : https//brightdaywedding.com.tw

Facebook:https://www.facebook.com/BrightDayWeddingtw
Instagram:https://www.instagram.com/brightdaywedding_tw

Company Profile

Company Name: Escri Co., Ltd.
Established: June 2003
Capital: 594.63 million yen (as of March 31, 2017)
Location: Block B, Kowa Nishi-Shimbashi, 2-14-1 Nishi-Shimbashi, Minato-ku, Tokyo
Listed market: Tokyo Stock Exchange Section 1 (stock code 2196)
Number of employees: 1,065 (as of the end of March 2017, the entire group, excluding part-time employees)
Annual sales: 29.477 billion yen (fiscal year ended March 31, 2017)
Representative: President and Representative Director Hiroshi Iwamoto / President and Representative Director Shibuya Morihiro
Business Description: A wedding business that plans and manages wedding ceremonies and receptions
URL: https://www.escrit.jp/
【Group company】
Shibuya Co., Ltd. (Headquarters: Sakurai City, Nara Prefecture)
Escri Management Partners Co., Ltd. (Headquarters: Minato-ku, Tokyo)
SHIBUTANI Estate Partners Co., Ltd. (Kashihara City, Nara Prefecture)
ESCRIT Hawaii Corporation (Honolulu, Hawaii)
ESCRIT Taiwan INC. (Taipei)

(direct store)
■ Metropolitan area
Lagunaveil AOYAMA, Rozanjuia, Lagunaveil TOKYO, The Magnus TOKYO
Charmant Sina TOKYO, Angelion au Plaza TOKYO, Armarian TOKYO
Avenir Class TOKYO, Lumiver TOKYO, Minami Aoyama Santa Chiara Church, Palazzo Ducale Azabu
Laguna Suite Hotel & Wedding Shin-Yokohama, Laguna Vale SkyTerrace
■ East China Sea
Laguna Suite Hotel & Wedding Nagoya, Laguna Vale Nagoya
■ Kansai
A La Mode Palais & The Resort, Lagunaveil Premier, Lagunaveil Osaka
■China
Lagunaveil Hiroshima
■ Kyushu
Amarian Fukuoka
■Northeast
Laguna Vale SENDAI, Angelion au Plaza Sendai
■ Hokuriku
Laguna Valley Kanazawa
■ Okinawa
St. Legenda Okinawa
(management service)
Rukuriamore, Tokunavi Wedding, Bride Deal, Photo Wedding Sumakuri
Party Hunter, Marikuri
(management entrustment/consulting)
Fish Bank TOKYO, Four Seasons Landmark Kobe Kitano, OCEAN PLACE
Kobe Bay Sheraton Daiwa Resort Hotel Co., Ltd.
(Escri Management Partners Co., Ltd.)
Raffine Mariage Guest House, Weishui Garden/Songyun Pavilion, La Porte The Library, La Porte Rhythm Reef
La Blanche Toyama, Queen’s Court Grand Chariot, Charme de Nature
St. Michael’s Garden Wedding, Haverbranch

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