Dubai Summer Surprises are also becoming a popular choice for tourists looking for big discounts
Dubai, an increasingly popular summer destination due to its popularity as a shopping mall, has seen the emirate rank among the top 10 most searched destinations for long-haul travel this summer.
According to data released by ForwardKeys, Dubai is the seventh most searched destination for long-distance travel in summer 2023, up one place from last year.
The top ten includes Bangkok, New York, Bali, Paris, Los Angeles, London, Dubai, Tokyo, Madrid and San Francisco.
This isn’t the first time Dubai has been named one of the most popular summer destinations. Condé Nast Traveler recently named the emirate the most beautiful city in the region and sixth in the world. This proves that the emirate is also increasingly becoming a popular summer destination.
In addition to the Dubai Shopping Festival, Dubai Summer Surprises has also become a popular choice for tourists looking for big discounts.
The ForwardKeys study added that compared to last summer, the growth in popular urban destinations was almost double that of traditional “sun and beach” destinations.
“This shift in consumer preferences, driven by the reemergence of Asia’s mega-cities as potential destinations and an index increase in demand for global shopping hotspots such as Dubai, Singapore, Paris and New York, creates a huge opportunity for travel retailers,” ForwardKeys, a travel intelligence company.
In addition, Dubai has also benefited this year from the return of Chinese tourists after three years of epidemic restrictions.
“All eyes have been on China since it reopened to international travel earlier this year, but the restart of Chinese outbound travel faces challenges, including targeted restrictions, passport and visa processing delays, air Transportation is limited and airfares are expensive.
“Despite these hurdles, there are positive signs of recovery, such as group travel pilot schemes in approved countries, strong demand for regional destinations during the Labor Day holiday and the popularity of long-haul destinations such as Dubai,” ForwardKeys said. “