Vietnam

Digital Transformation Helps Turn Culture Into National Soft Power – The Big Story

Digital Transformation Helps Turn Culture Into National Soft Power – The Big Story


Tourists and Vietnamese children light lanterns (Photo: tuyengiao.vn)

Digital transformation is a clear trend in most industries and has become a breakthrough tool in Vietnam’s cultural field and a source of soft power serving the country’s sustainable development.

Build and develop digital culture

With the release of Resolution No. 52-NQ/TW of the Political Bureau of the Central Committee of the Communist Party of China, the urgent requirement to accelerate digital transformation, and the establishment of the National Digital Transformation Committee, digital transformation has become an inevitable requirement for all walks of life.

Nguyen Van Hung, Minister of Culture, Sports and Tourism and Chairman of the Ministry’s Digital Transformation Steering Committee, signed a decision to launch the sector’s digital transformation plan until 2025, with a vision to 2030, aimed at fundamentally and comprehensively deepening the management of the ministry , build and develop a digital culture, and contribute to the formation of a digital economy and society.

Several digital transformation plans of the Ministry have been approved by the Prime Minister, including the digitization of Vietnamese cultural heritage data for the period 2021-2030, the promotion of digital transformation of the library sector by 2025, and the digitization of Vietnamese festival data for the period 2021-2021. During 2025, develop an online movie distribution center. In addition, since the COVID-19 pandemic, many cultural and artistic activities in Vietnam have been held on digital platforms, winning warm applause from the public.

Vietnam will soon have a national cultural heritage database based on digital technology. Photo bvhttdl.gov.vn

Currently, the ministry is working on three major digital transformation projects, including plans to develop a vertical axis digital platform and build an infrastructure for storage server systems, which are considered the “heart” of the ministry’s digital data.

At the same time, implement the cultural heritage digitization project, promote the digital transformation of the tourism industry, and provide tourists with better cultural and tourism experience.

Deputy Minister of Culture, Sports and Tourism Nguyen Huy Dung emphasized that priority should be given to building a shared digital platform for the entire industry and the country, including tourism business and management platforms, tourism data, and multi-dimensional modeling platforms for the development of digital museums.

Vietnam is developing a tourism digital data platform and a multidimensional modeling platform to develop digital museums. Photo by baovanhoa.vn

Digital transformation brings heritage closer to the public

Huang Fanglan of the Cultural Relics Protection Research Institute of the Ministry of Culture, Sports and Tourism said that the application of information digital technology and scientific and technological achievements in the protection of cultural relics has played an important role in the protection of cultural relics. Get closer to the community, contribute to the restoration and promotion of cultural values, and transform cultural heritage into tourism products that serve social and economic development.

At present, Vietnam has more than 4,000 national-level cultural relics and historic sites, more than 9,000 provincial-level cultural relics and historic sites, and more than 300 national-level intangible cultural heritages. Many relics, especially the key relics, acted quickly and applied digital technology to bring new experiences to tourists.

Many places have also begun to use 3D digital technology to manage, utilize and promote heritage, thereby optimizing its value.

For example, the Hue Monuments Conservation Center has deployed a tour guide application called “Hue Monuments”, and Thang Long Imperial City has applied VR3D virtual reality technology to sightseeing activities.

Tourists visit historical sites. Photo: baovanhoa.vn

Lan said that around the world, VR technology has been applied in many fields of monument protection, especially in the restoration of monuments and landscapes. More recently, Hanoi has also adopted this technique in the restoration of Jing Tian Palace in Thang Long Imperial Citadel.

She said the institute is focusing on the digitization of ruins, including the digitization of ruin-related data and restoration of ruins, while building 2D and 3D models for some ruins. The database system has been released on the website of the Digital Database for the Protection of Cultural Relics and Historic Sites, providing data on 4,000 pieces of cultural relics and attracting a large number of visits.

Cultural Relics Protection Institute Focus on the digitization of ruins, including digitization of ruins-related data and restoration of ruins, and build 2D and 3D models for some ruins.Photo provided by: Ministry of Culture, Sports and Tourism

The travel industry is also undergoing a strong digital transformation. Based on the core digital platform of the Vietnam National Tourism Administration, gradually form a unified and synchronized digital transformation ecosystem for the entire industry. Notably, the government has developed the Vietnam Tourism Database System; Tourism Business and Governance Platform; Vietnam Tourism Integrated Service Tourism Platform; Vietnam – Smart Travel Card; and many other technological products to support tourism business and management activities.

Vietnam Travel Vietnam Travel Multi-Service Travel App is provided by VNAT. Screenshot photos.

Vietnam Travel Platform is an application that integrates many utilities to support tourists during their journey. In particular, the app allows tourists to give feedback on the quality of services to ensure the interests of tourists.

The Vietnam Smart Tourist Card is a product jointly launched by the Vietnam National Administration of Tourism and the Department of E-commerce and Digital Economy of the Ministry of Industry and Trade to support tourists in non-cash transactions and payments in the tourism field. Trends and government goals.

Formulate correct cultural development strategies, vigorously use modern digital technology, improve cultural systems and policies, and make culture an important internal resource and soft power for sustainable development of the country.

An art performance that showcases Vietnamese cultural and historical values ​​at the Hue Festival. Photo: baovanhoa.vn



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