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Ctrip data shows an increase in overseas travel bookings during China’s “Dragon Boat Festival” | Visit Japanese lab

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Ctrip, China’s major travel booking site, has released data on travel trends around June 22, a day that coincides with the Dragon Boat Festival, China’s consecutive holiday.

According to research, compared with 2022, the number of Chinese domestic tourists will increase by more than 12 times. They also tend to choose nearby destinations, such as Japan and Hong Kong, the report said.

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Survey on Tourism Trends of the Dragon Boat Festival

The Dragon Boat Festival is the fifth day of the fifth month of the lunar calendar. Together with the Spring Festival and the Mid-Autumn Festival, it is also known as the three major traditional festivals in China. The Dragon Boat Festival is a day of great significance to people, and various activities are held on the day of the Dragon Boat Festival every year. On the other hand, this is also a day when many people like to travel on consecutive holidays.

During the Dragon Boat Festival, nearby tourist attractions are very popular

According to a survey by Chinese travel booking site Ctrip, there are many so-called “millennials” born in the 1980s and 1990s, and most of them choose destinations based on the following three criteria.

  1. distance to destination
  2. Do you need a visa
  3. Flying Convenience

Popular destinations include nearby areas such as Hong Kong, Bangkok, Macau, Tokyo and Singapore. Hong Kong is particularly popular, with the number of tourists booking Hong Kong hotels on Ctrip more than 18 times higher than in 2022. In addition, high-speed rail bookings on Ctrip increased by more than 60% quarter-on-quarter.

In addition, he also mentioned that in preparation for the summer vacation, the demand for travel is increasing. During the summer vacation, search data increased by 50% year-on-year. In particular, family travel orders are growing rapidly. As of June 14, more than 30% of summer vacation bookings are family travel, and the number of family travel has increased by more than 7 times compared with the previous year.

It can be seen from this survey that the demand for domestic tourism in China has grown significantly. It seems that the number of Chinese entering Japan will also increase.

Related article: What is the Dragon Boat Festival in China?Thoroughly explain the difference from the Japanese Tango Stone

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<參考>

CISION (Ctrip Group Press Release): Ctrip announces growth in bookings for outbound travel during the Dragon Boat Festival holiday

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