Download the report here: https://bit.ly/travel2023springpr
■main findings
Returning to everyday life while traveling
– Global gross bookings will continue to perform well across all travel categories in January 2023
– EMEA (Europe, Middle East, Africa) and Americas (North and South America) regions almost recovered to pre-pandemic levels in January 2020
– The APAC (Asia-Pacific) region lifted travel restrictions that had lasted for more than two years and experienced a historic increase from 40 points in 2020 during the pandemic to 141 points in 2023.
January Travel Booking Trends (Global) – Total for All Travel Categories
(indexed at 100 in January 2019)
Source: Criteo data (data from travel companies that can track online bookings over time since 2019)
– January 2019 (pre-pandemic base value) is set to 100 and every January level thereafter is indexed.
Significant growth in overseas travel bookings in the Asia-Pacific region
The breakdown of flight bookings for key Asia Pacific regions in January shows a significant increase in the proportion of tickets classified as international
Source: Criteo data (flight data calculated from 25-31 January 2022 and 2023 bookings, for the same set of APAC air travel partners, both years consistent)
Southeast Asia: Pakistan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Singapore / Pacific: Australia, New Zealand
Green travel
– Asia-Pacific tourists are less interested in eco-tourism than Western tourists who value sustainable travel
– 21% of Japanese travelers responded that they are “focused on booking sustainable travel through filters such as ‘low emissions’.” 33% responded
Source: Criteo Survey – Consumer Travel Preferences (Survey Period: 13-23 February 2023, Base: Global N=10,738)
Year-over-year growth in online travel bookings outperformed suppliers*1
– Global bookings in January compared to the same month last year, with OTA*2 significantly outpacing supplier bookings
– Travelers prefer to use online travel booking sites and portals when booking
– In Japan, online bookings from OTAs increased 3.4 times and suppliers’ online bookings increased 2.2 times compared to last year
*1 Travel service providers who own and operate hotels, aircraft, and vehicles, *2 Travel agencies that only operate online
January Travel Booking Trends (Global) – Total for All Travel Categories
(indexed at 100 in January 2019)
Source: Indexation of January travel bookings compared to January 2019 (pre-pandemic baseline). Same data set as travel agencies allowed to book aging studies online from 2019.
Mobile preferred for travel-related bookings
Between January 2022 and January 2023, flights booked on mobile phones increased by 9 percentage points, from 51% to 60%
January travel-related bookings (APAC) by device
Source: Criteo data (comparison of bookings for January 2022 and 2023. Excludes apps. APAC)
Search Booking Period – Hotels & Resorts (Asia Pacific)
– The average time from initial hotel and resort search to booking is approximately 3 days less on desktop than on mobile
-If you just look at the top 25% of travelers with the fastest booking times, those are booking faster on mobile than on desktop
– In Japan, Japanese travelers averaged 14.6 days from desktop search to booking and 17.9 days on mobile, showing a trend toward longer booking times than APAC travelers.
Source: Criteo data (booking status from April 24-30, 2022. For new visitors, the time from first viewing the product page to completing the booking action is measured, and for visitors who have completed the booking, the viewing cycle is 2/1/22 to 4/30. Target: Companies that handle ticket sales)
Press release:
https://prtimes.jp/a/?f=d5449-4-5764ef931b82310240857c9355ef69c4.pdf
