BOTEJYU Group × VIVA Communications Inc. signed a basic agreement for global expansion
For more than 77 years, we have continued to challenge and evolve while preserving the traditions of food culture rooted in the Japanese region. I just keep going.
Among them, in the Philippines (as of December 2022), where we have 60 stores, we will continue to provide Japanese food with the value of “authentic x traditional x delicious” at the best market price with approximately 1,000 local employees. At the same time, we are actively opening new stores with the goal of reaching 100 stores by the end of 2023.
Through this agreement with VIVA Group, the largest entertainment and media group in the Philippines and with a wide range of business fields, we will start from Southeast Asia, North America, the Middle East centered on the Philippines, and even the entire world. We will promote further global expansion to convey authentic taste and traditional taste.
Due to the impact of declining birth rate and aging population, Japan’s population is decreasing, and the labor shortage in the catering industry is also serious year by year. On the other hand, the population of the Philippines is increasing rapidly and is expected to overtake that of Japan between 2025 and 2030 (*1). In addition, the average age of the Philippines is 25.3 years, more than 20 years younger than Japan, and as the working population continues to grow, production and consumption growth is expected to accelerate (*2).
As part of our global expansion, Japan Traveling Restaurant by BOTEJYU ® opened at Kansai International Airport on October 26th and will be our global flagship restaurant, currently employing 40 Filipino employees.
In addition to the shortage of human resources in the country, in order to create jobs in the Japanese food culture that is in increasing demand against the background of global prosperity, we are looking forward to the young labor force of Filipino employees and the cultivation of employees who can make a leap forward on the global stage.we focus on
In addition, our career paths are unified worldwide, so even if you change countries, such as returning to the Philippines from Japan, you can work in the same position regardless of circumstances.
With the signing of this agreement, the addition of the knowledge of the VIVA Group, which has a global track record of activities in countries around the world, is expected to further accelerate development. In the future, we will do our best to contribute to the popularization of Japanese food culture.
*1: Philippine Statistical Organization> Philippine population will reach 142 million by 2045?
https://psa.gov.ph/sites/default/files/attachments/hsd/pressrelease/Table1_8.pdf
*2: Philippine Statistical Organization > Age and Sex Distribution of Philippine Population (2020 Population and Housing Census)
https://psa.gov.ph/content/age-and-sex-distribution-philippine-population-2020-census-population-and-housing
- About Botejo Group
~ Japanese cuisine that will continue into the future. ~
the taste of passion
Established in 1946, BOTEJYU® is an okonomiyaki specialty store with 123 stores worldwide (as of December 2022). Modern yaki and mayonnaise toppings originating from our company have become Japan’s proud “konamono culture”. Currently, we are not limited to Teppanyaki such as Okonomiyaki, but are also promoting Japanese dishes such as Udon, Ramen, Donburi and local delicacies at home and abroad. We will continue to cherish the feelings and history of the region, and continue activities to spread Japanese food culture to people around the world.
Headquarters: 2-1-11 Kisarihigashi, Nishinari-ku, Osaka City, Osaka Prefecture (BOTEJYU Group Building 2F / 3F)
Representative: Hideto Kurita, President and Chief Executive Officer
HP: https://www.botejyu.co.jp/
Twitter:https://twitter.com/botejyu_groupjp
Facebook: https://www.facebook.com/botejyu.japan/
An entertainment and media group founded in 1981 by the current chairman, Mr. VICENTE R. DEL ROSARIO, JR. Its business fields are diversified, including film production, music production, overseas film distribution, human resource management (actors, actors, singers, models, commentators, etc.), video distribution, concerts and events, cable TV program production and catering business. yes.
Head Office: 2903A East Tower, Philippine Stock Exchange Center, Exchange Road, Ortigas Center, Pasig City, Philippines
Representative: Chairman and CEO VICENTE R. DEL ROSARIO, JR.
HP: https://viva.com.ph/
Facebook: https://www.facebook.com/Botejyuph/