Thailand

Bigger, better, embrace new fields

Bigger, better, embrace new fields


TTM 2023

Thailand Travel Mart Plus (TTM+), a highly regarded B2B networking event jointly organized by the private sector and the Tourism Authority of Thailand, will return in 2023.

The scale of this year’s exhibition has been significantly expanded, and more participants have been welcomed than in previous years, including 374 buyers from 50 countries, 435 high-quality seller booths from Thailand and the Greater Mekong Sub-region, and 112 overseas exhibitors. Press and media. in Thailand.

The number of participants has increased. For sellers, the increase was 60.69%, despite the TAT’s additional criteria for having sustainable projects and initiatives. In terms of buyers, the number of participants increased by 35.51%, most of which came from Europe, Africa and the Middle East.

The surge in participation reflects the strong confidence of industry players and stakeholders in Thailand’s enormous potential as a premier tourism destination.

This year, TTM+ returned to Bangkok as part of TAT’s strategy to promote provincial destinations, following events in Chiang Mai, Pattaya and Phuket in previous years. Attendees were able to experience developments in Bangkok’s facilities, infrastructure and business prospects after tourism returned to normal.

TTM+ 2023 has become a remarkable gathering, with new features and exciting initiatives showcasing the country’s diverse culinary scene, domestic tourism opportunities and focus on sustainable development.

Amazing new chapter: Thailand’s 5F Soft Power Foundation

TTM+ 2023 also unveiled Tourism Authority of Thailand’s latest campaign “Amazing New Chapter”, highlighting Thailand’s 5F soft power foundation – food, Movie, festival, struggleand Fashion. The event showcases Thailand’s commitment to diversifying its tourism offering and attracting tourists of all levels. Attendees saw unique aspects of Thai culture throughout the event, promoting a deeper understanding of the country’s multifaceted identity.

Thailand’s 5F Soft-Power Foundations contains vibrant cultural elements that contribute to its global reach. First and foremost, Thai food, known for its bold flavors and harmonious blends of spices, is a gateway to Thai culture, captivating the taste buds of people all over the world.

Second, the Thai film industry has won international acclaim for its diverse filmmaking that explores themes of love, tradition and spirituality. Third, festivals such as Songkran and Loi Krathong in Thailand showcase the country’s rich cultural heritage and provide immersive experiences for locals and tourists alike.

Additionally, Muay Thai, as the national combat sport, symbolizes discipline, strength and unity, reflecting the spirit of the Thai people. Finally, Thailand’s fashion industry has become a global force, fusing traditional aesthetics with contemporary design and promoting Thai craftsmanship on the global stage.

Make sustainability a priority

TTM+ 2023 places great emphasis on advocating responsible tourism and sustainable development. At a time when environmental protection and responsible travel are paramount, the event is dedicated to promoting sustainable practices and initiatives. Recognizing the importance of protecting Thailand’s natural and cultural heritage, TAT has implemented various initiatives to ensure the long-term sustainability of tourism activities.

Attendees have the opportunity to network with exhibitors and partners who prioritize environmentally-friendly operations, support local communities, and preserve Thailand’s natural and cultural heritage. TTM+ 2023 encourages all stakeholders to adopt responsible tourism practices and work together to create a more sustainable future for the tourism industry.

By embracing sustainability, TAT aims to strike a balance between tourism development and environmental protection, ensuring that future generations can continue to enjoy the beauty and authenticity of Thailand’s natural and cultural treasures.

Thailand Travel Mart Plus (TTM+) 2023 was a phenomenal event that exceeded expectations and attracted more attendees who were confident in Thailand’s tourism potential. The introduction of new features such as “The Amazing City of Thai Food” and the focus on domestic tourism added an exciting dimension to the event, catering to different interests and expanding opportunities for collaboration.

Additionally, TTM+ 2023’s commitment to sustainable development reinforces Thailand’s position as a responsible tourism destination, demonstrating the industry’s commitment to preserving the country’s natural beauty and cultural heritage. As TTM+ 2023 draws closer, stakeholders and visitors alike can eagerly look forward to a bigger, better and more sustainable display of the wonders of Thailand.



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