Bella Hadid launches an NFT based on herself! “I want to create a community that connects people” | Vogue Japan

When the NFT craze took off, many celebrities entered the game one after another. NFTs involving celebrities tend to appreciate in value for a short period of time and then fall rapidly, and are generally considered a mistrustful investment. Based on this trend, Bella decided to enter the market at this time.

“People who are skeptical about (of NFTs) think they’re only doing it for the money. But this is the start of the community, and to me it’s worth more than money. It’s not a thing, it’s a passion And the project that started. I want it to be a platform for exchange, respect and love.”

Serve as a catalyst for community building.

Bella, who has openly stated that she has struggled with anxiety in the past, believes that the Metaverse has the potential to be healthier and happier than the current state of the internet. “I don’t want to see the world of Instagram or Twitter anymore. I’m tired of notifications,” she said. I don’t know what I like. I think the internet is full of angst that cannot be explained in words. “

Holders of “CY-B3LLA” will become members of a special group in the NFT-related information sharing platform “Discord”. Bella hopes that Metaverse will develop further and make the Internet a more comfortable place to live. And in a group of like-minded people, she wants to interact with members comfortably and with a sense of distance like friends.

“(The internet) has some scary places, but also some beautiful places.

NFTs and the Metaverse are still unknown, and there are probably many who feel that the world is not well understood. But Bella is positive about the new movement.

“I think it’s a great tool for building community. It would be presumptuous to say I’m a leader, but my goal is not to connect people to me, it’s to create a community that connects people. If I can be catalyst for that.”

Text: Alex Frank Adaptation: Sakurako Suzuki
From fashion net