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BEENOS Travel Announces Japan’s Top 10 Travel Planned Destinations for the First Half of 2023, Tokyo’s Travel Intent Increases, and Shiga’s Growth Rate Ranks No. 1 | BEENOS Inc. Press Release


Travel Bar (Travel Bar), URL: https://travel98.com/

【Overview of the Ranking of Tourist Destinations for Tourists to Japan】

Extraction cycle:

From January 1st to June 30th, 2020

From January 1st to June 30th, 2021

From January 1st to June 30th, 2022

From January 1st to June 30th, 2023

Object: Region names registered in travel plan destinations created in “Travel Bar” during extraction

*When citing this ranking, please indicate 【BEENOS Tourism Research】.

Among the tourist destination regions from January to June 2023, popular regions top the list, with Okinawa ranking first, Kyoto ranking second, and Osaka ranking third. Shiga Prefecture ranks 10th, which shows that the overall popularity of the Kansai region is relatively high. Even during the 2020-2022 period during the COVID-19 crisis, the popularity of the Okinawa and Kansai regions is a general trend. On the other hand, areas within the 23 wards of the Tokyo Metropolitan Government occupied the 5th to 9th places, which is a characteristic trend of this issue.

From 2020 to 2022, the focus is on making itineraries based on wishes, such as “I want to go someday”, “I want to go someday”, “I’m interested”. This is believed to be due to increased registrations in areas that people actually visit.

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From January to June 2023, the number of place names of destinations set in the travel plan increased by 1.6 times year-on-year. As travel plans use not only prefectural names such as “Hokkaido”, “Tokyo”, “Osaka”, and “Okinawa”, but also more detailed area names such as wards within Tokyo, the number of areas is increasing. Is a factor . The increase in the number of regions is also considered to be due to the fact that it is now possible to actually visit Japan, and plans to match the actual visit schedule are increasing.

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As a destination for “travel plans” in the first half of 2023, Shiga prefecture registered the largest year-on-year increase in the number of registrations, followed by “Shibuya/Aoyama/Ebisu/Meguro” and “Kyoto”. Shiga Prefecture is more popular as a Kansai travel plan than as a single tourist destination, with shrines, temples, and Lake Biwa becoming more popular as specific destinations.

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■ about travel

Travel Bar is a membership-only travel website for Taiwanese tourists traveling to Japan. On the site, a large number of repeat tourists and influencers from Taiwan post their blogs and itineraries during their visits to Japan. Site users decide on destinations by referring to valuable travel information provided by travelers who have visited Japan many times.

As a platform for creating Japanese travel, Travel Bar has been highly praised by the local government and enterprises for its cost-effective advertising. If you are looking for advertising menu, please contact us through the following ways.

Advertising menu inquiries bt*******@be****.com

【Overview of BEENOS Travel Co., Ltd.】

BEENOS Travel was established in December with the aim of creating new travel value within the BEENOS Group and developing global business by connecting two-way things, people, and information from Japan to overseas and from overseas to Japan. As a cross-border experience entry business, in addition to operating Taiwan’s largest inbound travel media “Travel Bar”, we will also use BEENOS Group’s “cross-border e-commerce” to implement effective inbound promotions for foreign tourists from Japan to Japan. Strategy. We provide end-to-end support. In addition, we plan and develop a travel business that provides a comfortable travel experience through DX, and operate “FanVas (https://fan-vas.shop/)” to solve traffic problems when participating in events.

Company Name: BEENOS Travel Co., Ltd.

Representative: Representative Director and President Ebizawa Yuta

Place: 6th Floor, Gotenyama Trust Building, 4-7-35 Kitashinagawa, Shinagawa-ku, Tokyo

Year and month of establishment: December 2019



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