Thailand

ASEAN hosts common cultural heritage “Maori and Thai song dam”


ASEAN highlighted its leadership role in promoting connectivity and strengthening the ASEAN Community through the organization of the Common Cultural Heritage Maori and Tege Dam project. ASEAN Matariki Night 2023 is held to commemorate Matariki, the Maori New Year, and to celebrate the cultural similarities between Maori and Thai Songdan, which can serve as a basis for strengthening economic, social and cultural cooperation, ultimately promoting the development of ethnic communities.

ASEAN Matariki Night 2023 at the Queen Sirikit National Convention Centre, featuring special lectures, Common Cultural Heritage ‘Maori and Thai Song Dam’ exhibition and dinner. The event was attended by the Honorable Jonathan Kings, New Zealand’s Ambassador to Thailand, Laos and Cambodia, and Professor Xie Huihong, Director of the Asia Pacific Center of Excellence in Southeast Asia.

Peoples across the globe are proud of their unique cultures and languages. Surprisingly, amidst these differences, there are common threads that tie them together, regardless of boundaries. The Common Cultural Heritage Project showcases the uniqueness of each people and inspires cultural exchange among people from different backgrounds, reducing inequality and deepening mutual understanding. By proudly embracing their cultural heritage, people can contribute to a strong economy and society, promoting stability and sustainability in their way of life. A partnership between Casean, the New Zealand embassy, ​​the New Zealand ASEAN Business Alliance (NZABA) and the South East Asia Pacific Center of Excellence (SEACAPE) brought exciting displays of Māori and Thai Songdan and encouraged creative culture with two cultures that share many Point of exchange between nations.

The Thai Songdan people live in many parts of Thailand and strive to develop local tourism and community economies. As a result, the cultural attractions of Thai Song Dam Ban Khao Yoi Community in Khao Yoi Subdistrict, Khao Yoi District, Phetchaburi Province and Thai Song Dam Ban Wang Nam Subdistrict, Wang Yang Subdistrict, Khlong Khlung District, Kamphaeng Phet Province have flourished.

Thai Beverage Public Co., Ltd. attaches great importance to the development of art and culture, and its goal is to “promote Thai culture to the world” and “create and share the value of growth”. In this endeavor, the company is committed to the continuation, preservation and development of existing cultural heritage. Recognizing the striking similarities between the cultures of the Māori and Thai Song Dam communities, ThaiBev has taken steps to promote mutual understanding and awareness of the two cultures internationally.



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