Women are no longer left behind in the race to seize this enormous opportunity as new technological tools enable start-ups to deliver inclusive economic growth. According to a recent Nascomm survey, about 18% of startups in India have at least one female founder or co-founder. It also highlighted that a woman is one of the founders or co-founders of at least 36 existing and potential unicorns. This suggests that women have higher participation in ecosystems and contribute broadly to economic development.
With women-owned businesses on the rise, technology is playing a key role in enabling business growth. It is a critical key factor in accelerating global gender equality in the entrepreneurial ecosystem. Businesswomen around the world are using advanced technology—cloud services, artificial intelligence (AI), machine learning (ML), automation, and more—to build impactful businesses.
Strengthen business communication
Technology has brought massive changes to the business world, both for men and women. With the integration of technological tools, it becomes easier to build virtual communication channels across the globe. Post-pandemic, women have become more focused on building a system that adds value to their career and skills. As a result, women-owned businesses have mushroomed in terms of technological potential.
Mona Singh, Co-Founder, India Accelerator, speaking about technology tools that enhance business communication channels, said, “The accessibility of cloud technology provides women entrepreneurs with an advantage across geographical and gender boundaries in the business world. The benefits of such technology tools Effectiveness and efficiency bring business communication closer to women balancing business and family responsibilities.”
Access to L&D Opportunities
Running a business is a knowledge-intensive job that requires strong skills to back it up. Women have dominated the business world for decades, and technology has opened up avenues for them to learn. Access to the internet and mobile devices allows them to expand their knowledge and thrive in the ecosystem.
“Technology can be a breakthrough for women if harnessed in an effective manner. It is a key enabler for women to acquire technical and leadership skills in the gig economy. The wealth of learning and development opportunities offered by edtech platforms are making strides in STEM businesses, At the same time encouraging women to enter the technology field,” said Yogita Tulsiani, director and co-founder of iXceed Solutions.
The advent of e-commerce
E-commerce has opened up a world of opportunities in the global marketplace. For example, a woman living in a village in Madhya Pradesh who is proficient in gonggong painting can now sell her products to customers across the country through online channels. Technology empowers women to sell their products and services and build thriving businesses.
“Technology has become a huge game changer for women in business. We believe it is significantly breaking down barriers between geography and culture. Through digital platforms, women are able to connect with the market and place a greater emphasis on building businesses,” Said Poem Kabra, founder and CEO of Zavya.
Women using technology are creating inspiring stories. The Internet is transforming them into leaders with the skills to develop, conduct business and contribute to the global economy. New-age technological tools are providing full support for growth that is becoming a game-changer.
Read all the latest lifestyle news here
